In celebration of the first anniversary of Viber Dating, Rakuten Viber has released its inaugural report, “The State of Modern Dating,” providing a comprehensive look at how users interact on the platform and what makes connections meaningful in today’s digital dating landscape.

The report tracks the journey from the first “hey” to lasting relationships, offering benchmarks, practical tips, and predictions for navigating modern dating with intention and authenticity.

Key Insights from “The State of Modern Dating”

1. Authenticity is Everything
Profiles that reflect personality, interests, and individuality consistently attract the most attention. Users who showcase themselves genuinely are more likely to form deeper connections.

2. Thoughtful Communication Matters
While initial attraction sparks interest, shared values and meaningful conversations are essential for relationships that go beyond the app.

3. Diversity of Connections
Viber Dating facilitates connections across regions and demographics, proving that the human desire for meaningful connection is universal.

4. Actionable Advice
The report emphasizes practical strategies for successful dating, such as:

  • Being honest about intentions

  • Prioritizing genuine connections over endless swiping

  • Taking time before meeting in person

  • Harnessing the power of a simple, heartfelt message

Data Highlights from Viber Dating Users in 2025

  • Top interests: Women favor dogs and cats; men favor basketball and soccer.

  • Privacy is a priority: 65% of women value better privacy, with “hide profile from contacts” being the most popular feature.

  • Purpose-driven dating: Most users seek serious relationships, appreciating the convenience of meeting people outside their usual circles (33%) and chatting before meeting in person (31%).

  • Optimal swiping times: Sunday and Monday evenings see the highest match rates.

  • Astrology insights: The most liked zodiac signs are Leo, Capricorn, and Aquarius, while Sagittarius, Libra, and Virgo are the most selective.

Since its launch on Valentine’s Day 2025 in the Philippines, Viber Dating has become a core part of Rakuten Viber’s super app mission, enabling users to engage across multiple aspects of their lives in one platform.

Nadav Melnick, Chief Product Officer at Rakuten Viber, shared:

“It’s incredibly rewarding to see that since we launched Viber Dating, our users have embraced authenticity, from crafting personal bios to engaging in conversations, ultimately leading to real love stories and even engagements. This report now offers insights to everyone looking to create meaningful relationships by intention, not by chance. Dating is not just about successful matches; it’s about celebrating real human connection, backed by data.”

The full report is available here.

About Rakuten Viber

Rakuten Viber is a globally trusted and widely downloaded super app, providing services that connect people safely across personal, professional, and social needs. Part of Rakuten Group, Inc., Viber integrates communications, digital content, fintech, and e-commerce services to simplify daily life while fostering meaningful interactions.