Tory Burch welcomes Spring 2026 with a new fashion campaign starring brand ambassador Song Yuqi, who brings the season’s latest collection to life through a visually captivating shoot set inside a retro-inspired vinyl record store.
Blending music and fashion, the campaign reflects Yuqi’s artistic identity while highlighting key pieces from Tory Burch’s Spring 2026 collection. Alongside the campaign, the brand also launches a new documentary series featuring the multi-talented artist as part of its ongoing “TORY STORIES” social media series.
Marking her third campaign with the brand, Yuqi’s continued collaboration with Tory Burch underscores her strong connection to the label and its values.
“Working on this documentary has been such a meaningful experience,” said Song Yuqi. “I’ve always been inspired by Tory’s passion and dedication in fashion and supporting women—it reminded me why and how I started my music journey. I hope it encourages people to embrace their dreams and to hold on tight, because dreams worth chasing do become reality.”
Released as a three-part documentary, the series offers a closer look at Yuqi’s personal and creative journey. The first episode explores her roots and early beginnings, while the second highlights her passion for music and fashion, including a special cameo with Tory Burch during the Fall/Winter 2026 runway show in New York. The final episode reflects on her evolving journey and aspirations for the future.
Throughout both the campaign and documentary, Yuqi showcases standout pieces from the Spring 2026 collection, including the Charlie handbag family, the Romy Bucket Bag, and the Hank Ballet Sneakers.
The updated Charlie collection introduces two new silhouettes—a structured shoulder bag with tailored edges and a relaxed drawstring design—offering versatile options that blend practicality with timeless style.
Meanwhile, the Romy Bucket Bag continues to embody effortless everyday luxury. Crafted in soft pebbled leather, the lightweight design features a spacious interior and organized compartments, making it ideal for daily use.
A singer-songwriter, dancer, and record producer, Song Yuqi is also widely recognized as a member of K-pop girl group I-DLE. She has become a familiar presence at Tory Burch runway shows and brand events across Asia, further strengthening her role as a global ambassador for the brand.
Founded in 2004, Tory Burch has redefined American luxury through a modern global perspective, offering ready-to-wear, handbags, shoes, accessories, beauty, and home collections. The brand also continues its commitment to empowering women through the Tory Burch Foundation, which supports women entrepreneurs in building sustainable businesses.
In the Philippines, Tory Burch is exclusively distributed by SSI Life and is available at Greenbelt 5, NUSTAR Cebu, Power Plant Mall, Rustan’s Cebu, Rustan’s Makati, and Rustan’s Shangri-La. For updates, follow SSI Life on Instagram.
