Tory Burch has officially opened its new flagship boutique at ICONSIAM, Bangkok’s premier luxury riverside destination, marking the debut of the brand’s first Rodeo concept flagship store in Southeast Asia.
To commemorate the milestone, the American luxury fashion brand hosted an exclusive Splash Club celebration at Nómada Bangkok, transforming the venue into a vibrant summer-inspired experience.
A celebration inspired by summer
Drawing inspiration from Tory Burch’s new Splash collection, the immersive event captured the carefree spirit of an East Coast summer through playful design and interactive experiences.
The venue featured a striking blue color palette accented by wave-inspired motifs, creating the atmosphere of a nostalgic vintage pool party. Poolside décor included translucent jelly-style lounge chairs and pillows, while blue-and-white striped life preservers floated across the swimming pool, adding a whimsical touch.
Guests enjoyed Splash-themed cocktails, popsicles, and lollipops while local DJ KADE provided music throughout the evening.
Interactive activities also enhanced the celebration, including a DIY station where attendees personalized white fans featuring the brand’s signature medallion logo and ping pong tables decorated with vintage-inspired swimmer graphics. Guests also took home customized Polaroid photographs as keepsakes from the event.
Brand ambassador and guests attend
The celebration brought together Tory Burch brand ambassador Song Yuqi, alongside friends of the brand Lorena Lalina and Keng Harit.
Yuqi wore a shimmering sequined dress paired with the Charlie Embossed Snake Small Shoulder Bag, while Lorena Lalina showcased a knit ensemble complemented by a mellow jelly bag. Keng Harit completed his look with the Charlie Shoulder Bag in black.
The opening of the ICONSIAM boutique reinforces Tory Burch’s continued expansion across Southeast Asia while introducing its Rodeo flagship concept to the region for the first time.