Tommy Hilfiger, owned by PVH Corp. [NYSE: PVH], is proud to announce the appointment of multi-faceted actor and athlete Yosh Yu as its newest Brand Ambassador. The partnership marks a celebration of creative versatility and cultural sophistication, perfectly aligning with the brand’s 40-year legacy of bridging the worlds of F.A.M.E.S. — fashion, art, music, entertainment, and sport.
Yosh Yu, known for his breakout role in Creation of the Gods I: Kingdom of Storms, embodies a modern expression of the preppy lifestyle. His transition from the silver screen to competing at a national level in horseback archery reflects a unique discipline and elegance that resonates with the brand’s “Prep Made Modern” philosophy.
A Shared Vision of Heritage and Individuality
The collaboration highlights a mutual appreciation for blending timeless American tradition with a forward-looking, personal twist.
“I’m so excited to represent Tommy Hilfiger, a brand that has shaped global style for decades,” said Yosh Yu. “Style is a way to express who you are, and I’m inspired by the confidence that comes from mixing timeless pieces with something personal. With Tommy, I feel that balance between tradition and individuality.”
Tommy Hilfiger added: “Yosh Yu brings an incredible enthusiasm to modern tailoring. His perspective feels both refined and forward-looking — a true reflection of the global preppy spirit. He styles polished essentials and timeless classics with a distinctive twist that redefines culture with confidence.”
The Spring 2026 Collection: Prep Made Modern
In the debut imagery for the campaign, Yosh Yu showcases key pieces from the Spring 2026 Collection, which offers a confident reinterpretation of classic American style. The wardrobe focuses on a relaxed yet polished attitude, featuring:
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Signature Shirts & Striped Knits: Refreshed with a modern, easy-to-wear silhouette.
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Tailored Denim: Clean-cut jeans paired with structured outerwear for a sophisticated edge.
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Statement Outerwear: Bold, color-blocked windbreakers that balance athletic utility with high-fashion aesthetics.
Captured against sunlit architectural backdrops, the campaign imagery reflects a world of “easy sophistication.” During the shoot, the actor’s creative spirit was on full display as he transitioned between quiet, composed moments and intimate musical breaks with his guitar, further cementing his role as a versatile cultural ambassador.
Media Inquiries: For more information on the Spring 2026 collection and Yosh Yu’s ambassadorship, visit tommy.com.
