Building on a legacy of collaborating with pop icons worldwide, Aaron Kwok brings his bold, expressive style to the TOMMY HILFIGER brand’s Classic American Cool for Spring 2026.
The multi-hyphenate star, celebrated for his music and award-winning acting, steps into a new chapter as the global brand ambassador, embodying the brand’s optimistic, confident, and entertaining spirit. Rising to fame in the 1990s, Kwok continues to inspire new generations through his enduring presence in pop culture.
“I’ve always admired Tommy for creating a space where style and culture meet,” said Aaron Kwok. “This collection reflects refined simplicity, quiet elegance, and elevated materials — all cut with purpose.”
Tommy Hilfiger, founder of the brand and part of PVH Corp., remarked: “Aaron is a true original. His dynamic energy, dedication to his craft, and evolving style perfectly embody modern prep. We are thrilled to welcome him to the Tommy family as we celebrate individuality and timeless style.”
In the campaign, photographed in Hong Kong, Aaron Kwok wears reimagined classics from the Spring 2026 collection — from crisp striped shirts with collegiate crests to clean tailoring and rich knitwear — capturing quiet sophistication and intentional style. Set against grand terraces, heritage architecture, and light-filled interiors, the visuals reflect his composed, commanding presence.
The Spring 2026 collection is available on tommy.com, in TOMMY HILFIGER stores worldwide, and through select wholesale partners. Fans are encouraged to join the conversation on social media using #TommyHilfiger, @TommyHilfiger, and @AaronKwokxx.
