Thousands Flock To HONOR 600 Series First Day Sale At SM Mall Of Asia

Massive crowds gathered at the SM Mall of Asia Music Hall on May 30 as global AI device provider HONOR Philippines officially kicked off the first-day sale of the highly anticipated HONOR 600 Series. The event drew thousands of fans, tech enthusiasts, and shoppers eager to experience the brand’s newest AI-powered smartphones.

The celebration transformed the venue into a full-scale fan fest featuring a star-studded lineup of performers and celebrity guests. Among those in attendance were rising P-pop acts FINA and It All Started In May, newly crowned The Miss Philippines queens Allyson Hetland, Jenrose Javier, Trexy Roxas, Marian Arellano, and Catherine Wardle, and Miss Earth Philippines 2025 Joy Barcoma, who hosted the event.

Some of the biggest young stars from Pinoy Big Brother, including Sofia Pablo, Marco Masa, Ashley Sarmiento, and Rave Victoria, also made special appearances, while Carmelle Collado delivered an electrifying performance.

“We are truly overwhelmed by the incredible support we have been getting for HONOR 600,” said Stephen Cheng, Vice President of HONOR Philippines. “The turnout at our first-day sale event proves how excited Filipinos are about AI-powered innovation. HONOR 600 is designed to bring flagship-level AI experiences to more users, and we’re thrilled to celebrate this milestone with our HONOR fans.”

Adding to the excitement, Rabin Angeles and Angela Muji entertained the crowd with special performances and fan interactions. The energy peaked when James Reid took the stage to serenade thousands of attendees, while OPM band Mayonnaise closed the celebration with a lively set that had the audience singing along.

Beyond the entertainment, visitors were able to explore immersive demo zones showcasing the HONOR 600’s advanced AI features, including AI Image to Video, AI Eraser, AI Outpainting, and its enhanced portrait photography capabilities.

The successful first-day sale event marks another milestone for HONOR Philippines following the official launch of the HONOR 600 Series. With its powerful AI innovations, premium design, and competitive pricing, the smartphone lineup continues to capture the attention of consumers across the country.