Smart Communications, Inc. continues to enhance its customer experience with the opening of new and upgraded Smart Stores in Pangasinan and Pasig City, transforming its retail locations into accessible digital hubs for connectivity and customer service.
The telco recently expanded and refreshed its stores at SM Urdaneta and SM Dagupan in Pangasinan as part of its broader effort to bring digital solutions, reliable connectivity, and personalized support closer to communities.
Strengthening Presence in Pangasinan
Pangasinan remains a key market for Smart, driven by its growing population, expanding business activity, and increasing demand for mobile and digital services.
By upgrading its stores in Urdaneta and Dagupan, Smart aims to provide customers with easier access to services that support:
- Everyday communication
- Digital transactions
- Online services
- Mobile and internet connectivity needs
The enhanced retail presence aligns with Smart’s broader mission of empowering individuals, families, and businesses through dependable connectivity and practical digital innovations.
New Digital Hub in East Ortigas
Smart has also strengthened its presence along the Ortigas Extension with a store at SM City East Ortigas in Pasig City, serving customers from Pasig, Cainta, and Rizal.
Designed as a modern digital hub, the East Ortigas Smart Store offers a wide range of services, including:
- Postpaid and prepaid SIM activation
- Plan subscriptions
- Device sales
- Billing and account management
- Technical support
- Reloading services
- Value-added digital offerings
The store also features a more welcoming and comfortable environment where customers can explore digital solutions and receive personalized assistance.
“These new Smart Stores are more than just retail spaces—they’re hubs for connection, empowerment, and service,” said Eden Techico, Vice President and Head of Retail Operations and Transformation at Smart.
“We are proud to bring a more personalized and elevated customer experience where customers can explore digital solutions and access support that meets their evolving needs,” she added.
Techico also noted that the store openings were made even more meaningful by the presence of loyal subscribers, including customers who have been with Smart for more than 20 years and continue to maintain multiple lines.
“Their continued trust reflects Smart’s commitment to delivering reliable and meaningful customer experiences,” she said.
Delivering Better Service End-to-End
For customers, the expanded and upgraded Smart Stores offer more than convenience.
The locations are designed to make support more accessible, whether customers are:
- Applying for a new line
- Upgrading a device
- Resolving account concerns
- Seeking guidance on digital services
With hands-on demonstrations, on-site assistance, and a more comfortable store environment, customers can expect faster resolutions, clearer guidance, and a more seamless overall experience.
The refreshed retail experience forms part of the broader efforts of the PLDT Group to raise the standard of customer service by combining strong network performance, responsive support, and well-designed physical touchpoints.
Backed by Continued Network Investments
The customer-focused retail expansion also complements the PLDT Group’s ongoing investments in the Smart mobile network.
In early 2026, the company continued to prioritize network upgrades and capacity improvements, particularly for LTE and 5G services, to support growing data usage and increasing demand for reliable mobile connectivity.
By strengthening both its service channels and network infrastructure, Smart reinforces its commitment to providing customers with better support, clearer choices, and connectivity they can rely on.
For more information, visit Smart Communications.
