Shell Pilipinas Corporation is introducing the Shell Fleet App (SFA), a mobile solution that streamlines fleet and fuel management for small and medium enterprises (SMEs) in the Philippines. Launched in 2022, the app allows business owners to manage their Shell Fleet Card, control fuel spend, track driver activity, and access real-time reports. The app simplifies traditional processes, eliminating paperwork and manual tracking, allowing SMEs greater efficiency and visibility. With SMEs comprising 99.5% of registered businesses in the Philippines, the app has already contributed to a tenfold increase in SME customer acquisitions.
According to Deepti Behl, Global Head of SMEs, GM of Digital Products & Marketing at Shell Fleet Solutions, the app helps owners reclaim their time and streamline operations. “We designed the app to empower SME owners to manage their fleets anytime. It reduces admin work, offers peace of mind, and enables entrepreneurs to focus on growth.”
Shell Fleet App users from various sectors have reported positive results in the automotive, retail, and construction industries. Business owners describe smoother daily operations, real-time visibility of fuel spend, and faster driver and expense management, all while on the go. Their testimonials reinforce SFA as not just a convenience but a business enabler.
With its core benefits, the app is purpose-built for Filipino SMEs. Whether tracking fuel usage in real time, enabling seamless automated payments, or offering savings for purchasing Shell lubricants, the app provides everyday value while helping ease cash flow pressures for small business owners.
The Shell Fleet App’s breakthrough approach has earned multiple regional and international recognitions. Most recently, it won its third Stevie Award at the 2024 Asia-Pacific Stevie Awards, further cementing its status as a world-class solution for small and medium enterprises. The app was previously named Digital Transformation Initiative of the Year for the Philippines at the 2024 Asian Oil & Gas Awards and received the User Experience of the Year for Energy at the 2022 Asian Experience Awards. These accolades highlight Shell’s commitment to digital innovation that directly improves how businesses operate.
Shell Pilipinas focuses on developing tech-driven tools that help Filipino entrepreneurs grow and thrive. With regular updates informed by user feedback, the Shell Fleet App continues to evolve, shaping the future of nationwide fuel and fleet management for SMEs.
The Shell Fleet App is available for download on the Apple App Store and Google Play Store. SMEs can start in minutes by downloading the app, signing up, and unlocking access to Shell Fleet Card benefits. Customers may visit the Shell Fleet Card for Small Business website or call the Shell Customer Service Hotline at +632 8878 8811 for more information.
