Hailey’s, the trusted Filipino name in natural personal care, officially welcomes lifestyle influencer and content creator Sharmaine Rodriguez as its newest brand ambassador. Sharmaine will headline the “Bright. Fresh. Confident.” campaign, marking the launch of the highly anticipated Hailey’s Brightening Tawas Powder.
Known for her radiant energy and authentic storytelling, Sharmaine perfectly embodies the Hailey’s mission: providing effective, high-quality, and affordable grooming solutions for every Filipino.
The Power of 100% Pure Tawas
Hailey’s continues to lead the market by offering 100% Pure Tawas, a multi-purpose essential that provides superior odor protection without the harsh chemicals found in traditional deodorants. The brand’s latest innovation, the Brightening variant, offers a dual-action formula that keeps users fresh while gently improving skin tone.
“I’ve always believed that confidence starts with feeling fresh,” says Sharmaine Rodriguez. “Hailey’s has been a staple because it’s simple, natural, and it works. I’m so excited for everyone to try the new Brightening variant—it’s a game-changer!”
A Variant for Every Filipino Lifestyle
To cater to the diverse needs of its consumers, Hailey’s Tawas Powder is available in four distinct variants:
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Brightening (NEW): Infused with skin-loving ingredients to brighten underarms while providing maximum protection.
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Soft & Scented: Features a delicate, light floral fragrance for all-day freshness.
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Mentholated: Provides an instant cooling sensation, ideal for the intense Philippine tropical heat.
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Unscented: The classic, natural choice for those with sensitive skin or who prefer no fragrance.
Affordable Quality and Natural Wellness
Targeting a broad consumer base, Hailey’s remains committed to making hygiene accessible without sacrificing quality. Sharmaine’s partnership with Rhodesian Sales Corp.—the company behind Hailey’s—also extends to her roles as an ambassador for Guyasteen and Kuchi Pearl, further solidifying her status as a champion for natural beauty and wellness.
Whether she is on a shoot or sharing lifestyle advice with her followers, Sharmaine relies on Hailey’s for the all-day protection and confidence needed to navigate a busy schedule.
Discover More: Experience the natural protection of Hailey’s Tawas Powder, available at leading retail stores nationwide. For more information and upcoming campaign activities, follow Hailey’s on social media.
