Manila, Philippines — September 2025 — There’s truly no party like a San Miguel Oktoberfest party. The country’s most-anticipated beer festival roared back to life at Okada Manila’s Crystal Pavilion last September 20–21, drawing more than 8,000 guests for two nights of great beer, food, and music.
Celebrating 135 years of brewing excellence, San Miguel Brewery Inc. (SMB) revived the fiesta energy that made Oktoberfest a national favorite. The event opened with a ceremonial toast led by SMB President Carlos M. Berba, San Miguel Pale Pilsen Ambassador Coco Martin, and Okada Manila Vice Chairperson Takako Okada.
Guests sampled an exclusive lineup of craft brews—from India Pale Ale, Fruity Wheat Ale, and Summer Ale to Specialty Lager—alongside San Miguel’s classic beers. Gourmet partners Las Flores, Café Fleur by Chef Sau, Flipside Burgers, and Purefoods Deli served curated dishes, while SMB’s new Draft Beer Mobile Bar Truck kept the beer flowing. Limited-edition San Miguel merchandise rounded out the celebration.
Music powered the nights with a powerhouse lineup including Rico Blanco, Lola Amour, December Avenue, Arthur Nery, Brownman Revival, The Dawn, The Juans, and more. Party-goers also met PBA champions San Miguel Beermen, who joined fans for casual games, while billiards icons Efren “Bata” Reyes and Francisco “Django” Bustamante wowed crowds with an exhibition match.
Recognized by the Department of Tourism as the country’s largest fiesta since 2005, San Miguel Oktoberfest continues nationwide with upcoming stops at Paseo de Santa Rosa, Laguna on October 18 and Queensland Manor, Cebu City on October 31.
For tickets and updates, visit Ticket2Me.net or follow San Miguel Oktoberfest on Facebook at facebook.com/SanMiguelOktoberfest.
