San Miguel Oktoberfest, a highly anticipated beer festival, took place in Okada Manila from September 20 to 21, 2025. The event, celebrating San Miguel Beer’s 135th year of serving great beers worldwide, attracted over 8,000 attendees to the Crystal Pavilion. The two-day event featured specially crafted beers, top-notch food, and music from a lineup of local acts. The festivities began with a toast led by SMB President Carlos M. Berba, San Miguel Pale Pilsen Brand Ambassador Coco Martin, and Okada Manila Vice Chairperson Takako Okada. The festival will continue at Paseo de Santa Rosa in Santa Rosa, Laguna, and Queensland Manor in Cebu City.
SMB lit up the famed integrated resort as guests were treated to complimentary beer samplers curated from San Miguel Beer’s global portfolio of brews, as well as exciting new brews, including India Pale Ale, Fruity Wheat Ale, Summer Ale, and Specialty Lager.
Pop-ups lined the Crystal Pavilion’s signature winding walkway with gourmet restaurants, Las Flores, Café Fleur by Chef Sau, Flipside Burgers, and Purefoods Deli, setting up shop. At the same time, SMB’s new Draft Beer Mobile Bar Truck added more to the overflowing beer at the venue. Party-goers also took home plenty of limited-edition San Miguel Beer merchandise to remember the epic event.
The San Miguel Oktoberfest party rocked to some of the country’s top acts including Rico Blanco, Lola Amour, December Avenue, Maki, Arthur Nery, Brownman Revival, The Dawn, Autotelic, The Juans, Over October, The Cohens, Paprika, DWATA, Carousel Casualties, It All Started in May, Magiliw Street, Sean Archer, Acapellago, DJ Chelsea, and DJ Rammy.
More good vibes went around when recently crowned PBA All-Filipino Cup Champions, the San Miguel Beermen, shot hoops with Oktoberfest party goers. Billiards legends Efren “Bata” Reyes and Francisco “Django” Bustamante also played an exhibition match, challenging revelers who dared to showcase their pool table skills.
The night wasn’t just a celebration, it was a memory-making spree where every sip and souvenir captured the spirit of San Miguel Beer.
San Miguel Oktoberfest remains the largest fiesta in the country, recognized by the Department of Tourism since 2005. Get your tickets now at Ticket2Me.net for the San Miguel Oktoberfest at Paseo de Santa Rosa in Santa Rosa, Laguna on October 18, 2025, featuring Rocksteddy, Sunkissed Lola, Progeny, The Collars, and Parisukat and the San Miguel Oktoberfest at the Queensland Manor in Cebu City on October 31 with Urbandub, December Avenue, Missing Filemon, Nikolay, and Kuwako as featured acts.
For the complete schedule of events, latest promos, and updates, like and follow San Miguel Oktoberfest on Facebook (www.facebook.com/SanMiguelOktoberfest).
