MANILA, PHILIPPINES — January 20, 2025 — Salesforce (NYSE: CRM), the world’s #1 AI CRM, has launched the Salesforce Startup Program in the Philippines to support the country’s growing startup ecosystem. The program gives Philippine startups access to Salesforce’s AI-powered products, mentorship, joint go-to-market opportunities, and a community designed to help them grow and scale.
“The Philippines is a vibrant hub for startups, with a dynamic market ready for innovation,” said Abraham Cuevas, Regional VP and Country Manager of Salesforce Philippines. “This program enables startups to leverage cutting-edge tools, including Agentforce, and connect with a network of experts to rapidly develop and scale solutions.”
Since 2021, the Salesforce Startup Program has supported over 435 startups across India and Singapore, including more than 230 AI-first companies, with success stories such as CloudFiles, Xoxoday, Yellow.ai, Trupeer.ai, Nektar.ai, and Bryd. The program is also expanding to Malaysia and Sri Lanka this month.
Philippine startups can apply to join the program through the official website, with applications evaluated weekly for onboarding. Salesforce recently established a Manila office to support local businesses, including Maxicare, PLDT, and Converge ICT Solutions, in leveraging CRM and AI solutions for digital transformation.
