This summer, Rustan’s invites the sophisticated traveler and style enthusiast to embrace the warmth and quiet elegance of the Mediterranean coast. Launching on April 17, 2026, at Rustan’s Makati, the “Beneath the Riviera Sun” campaign transforms the premier department store into an immersive seaside retreat, blending fashion, beauty, and home into a cohesive narrative of refined coastal living.

An Immersive Retail Experience

The launch event will turn every floor of Rustan’s Makati into a distinct expression of the Riviera spirit:

  • Women’s Floor: Energized by live jazz and coastal rhythms, showcasing breezy silhouettes and sunlit textures.

  • Men’s Floor: A relaxed tempo featuring acoustic performances, highlighting relaxed tailoring and resort-ready essentials.

  • Beauty Floor: A sensorial escape with DJ sets and live beauty rituals that emphasize indulgence and self-care.

  • Lifestyle Highlights: Guests can enjoy gelato carts, summer beverages, and interactive moments such as Instax photo stations and personalized styling sessions.

At the 5th floor, a dynamic fashion presentation will showcase the modern summer wardrobe through movement and storytelling, while “The Style Edit: Le Soleil de la Riviera” on the 2nd floor offers a curated look at versatile pieces that transition seamlessly from the city to the coast.

Exclusive Launch Privileges and Promotions

To celebrate the season of discovery, Rustan’s is offering a series of high-value incentives for shoppers:

  • Launch Day (April 17): Earn x5 FSP points and enjoy ₱1,000 off for every ₱15,000 purchase.

  • Weekend Special (April 18–19): Earn x3 FSP points across all Rustan’s stores and participating SSI and SLCI brands.

  • Financial Flexibility: 0% installment options for up to 12 months with major bank partners.

“Around the Coast” Store Scavenger Hunt

Adding a layer of engagement, the “Around the Coast” journey invites customers to explore participating brands—including Clarins, Bimba Y Lola, American Tourister, Damiani, Mustela, and Christofle. The first 50 participants to complete the curated journey across categories will receive exclusive prizes.

A Month-Long Celebration of Style

Beyond the Makati launch, “Beneath the Riviera Sun” will unfold across Rustan’s Shangri-La, Alabang, Gateway, and Cebu throughout the month. Customers can look forward to exclusive gifts with purchase, limited-time promotions, and seasonal must-haves across fashion, beauty, and travel.

Special Thanks to Our Partners:

  • Beauty: Lancôme

  • Wines & Spirits: Philippine Wine Merchants

  • Event Partner: Vespa

Shop the Collection: Visit your nearest Rustan’s, shop online at Rustans.com, or engage a Personal Shopper at 0917-111-1952. For the latest updates, follow @rustansph and @RustansBeautySource on Instagram, Facebook, and TikTok.