Banking may have changed significantly over the decades, but for many Filipinos, having a bank they can rely on through life’s important moments remains a constant. For Emmylou O., that relationship with Philippine Savings Bank (PSBank) began more than 28 years ago at a branch near her workplace in Putatan, Muntinlupa.
What started as a simple savings account eventually grew into a long-term relationship, with PSBank supporting her family through an Auto Loan, Home Loan, and other milestones. The connection became personal through the care and malasakit she experienced from her branch team.
When her daughter recently got married, Emmylou shared the same advice she had followed herself: begin the newlyweds’ financial journey with PSBank. Her story reflects how a banking relationship can extend beyond transactions and become part of a family’s financial journey across generations.
A Legacy Built Across Decades
PSBank was incorporated in June 1959 and opened its first branch in Plaza Miranda, Quiapo, in 1960. Since then, the way Filipinos bank has evolved from passbooks and branch transactions to 24/7 ATMs, debit cards, and mobile banking.
Today, PSBank’s 250 branches and more than 500 ATMs nationwide are complemented by digital services designed to make banking more accessible and convenient.
For PSBank, being a trusted financial partner means supporting customers as their needs change—from managing everyday expenses and financing a car or home to building a business and preparing for the future.
“Being a partner through generations means evolving with our customers as their lives, needs, and aspirations change. We want to make banking more accessible, convenient, and responsive, while staying true to what PSBank has always stood for: being Simple at Maaasahan,” said PSBank President Jose Vicente Alde.
Simpler Banking For Every Generation
PSBank continues to introduce services designed around everyday financial needs. InstaPay transfers are now free, allowing customers to send money for family needs, bills, and other expenses. Customers can also open an account online through PSBank Mobile using one valid ID, with no minimum deposit and no maintaining balance.
For major financial decisions, PSBank Auto Loan provides credit decisions within 24 hours, while PSBank Home Loan provides decisions within one day.
While technology continues to make banking more convenient, PSBank also emphasizes the importance of human connection. Its mobile banking features provide customers with greater control and security, while its 24/7 Customer Experience support keeps assistance available when needed.
From a first savings account to a first home, career milestones, and raising a family, every generation follows its own financial journey. For PSBank, its “Simple Lang, Maasahan” promise is about remaining a reliable partner through those changing chapters—and sometimes, through the generations that follow.
After 66 years, PSBank continues to grow alongside Filipino families, adapting to how they bank while staying focused on the simplicity and reliability they value.
