Beauty Bar has added Pretty Smart to its roster — a women-owned, USA-based makeup line built around the idea that high-quality cosmetics shouldn’t come with a luxury price tag.
Founded by a team of industry veterans, Pretty Smart offers a full range of vegan, cruelty-free products covering eyes, lips, cheeks, and complexion. The formulas skip talc, parabens, phthalates, and sulfates in favor of skin-friendly ingredients like coconut alkanes, organic jojoba seed oil, and carnauba wax.
A few standouts from the debut lineup: the I’m Dreaming Liquid Blush delivers bold pigment with a lightweight, skin-smoothing finish; the Faux My God! Lip Plumper offers visible volume without the sting, in six shades; the A+ Matte Liquid Lipstick stays put without cracking or tightening; and the All-in-One Face Palette combines blush, bronzer, highlighter, and finishing powder in curated trios. The You’ve Got Brow Gel, infused with Vitamin B5, and a talc-free bronzer round out the essentials.
Pretty Smart is now available at Beauty Bar stores in Central Square BGC, Alabang Town Center, Rockwell Power Plant Mall, Glorietta 4, The Podium, Eastwood Mall, TriNoma, and Robinsons Magnolia, and online at beautybar.com.ph.
