PICKUP COFFEE has opened its second flagship store, PICKUP PRIME, at Ayala Malls Vertis North in Metro Manila. The store, the company’s biggest and first PICKUP PRIME store in Metro Manila, aims to elevate the coffee experience in the area. Co-founder Bien Lee expressed excitement about the store’s potential to bring moments of UPlift to the PICKUP community. Multimedia superstar and brand ambassador Anne Curtis attended the launch, expressing her love for PICKUP’s purpose to UPlift everyone, everywhere.
From launching Feel the PICKUP to introducing PICKUP PRIME in Metro Cebu and now Metro Manila, it continues to grow while staying true to its roots: high-quality and surprisingly affordable coffee, feel-good energy, and genuine connection.
“At PICKUP COFFEE, we are so proud to have grown at such an unprecedented rate — over 400 company-owned branches nationwide IN JUST THREE YEARS — MAKING US THE FASTEST-GROWING FILIPINO COFFEE CHAIN,” said Rami Chahwan, Country President and CEO, PICKUP COFFEE.
Francis Flores, PICKUP COFFEE Global Managing Director, shared, “Together with all of you, we’ve served more than 40 million cups of coffee. That’s 40 million uplifting moments — and we are only just getting started.”
Located in the vibrant lifestyle hub, PICKUP PRIME Vertis North blends modern design, local artistry, and PICKUP COFFEE’s signature youthful energy to create a premium and welcoming space. Like its counterpart at SM Seaside City Cebu, the store’s design collaborates with DEFT, a Hong Kong-based interdisciplinary studio known for creating thoughtful and innovative spaces and experiences through architecture and interior design. Playful, custom-designed art pieces by Filipino artists Dondi Fernandez and Jesse Camacho enhance the ambiance. Each piece reflects the artists’ distinct styles and brings the PICKUP COFFEE spirit to life, inspiring moments where customers can Feel the PICKUP. Leveling up the experience, PICKUP PRIME Vertis North is the first to feature an interactive mirror photobooth, allowing customers to snap photos, play with filters and stickers, and instantly access their digital shots — perfect for capturing PICKUP moments.
PICKUP PRIME puts technology at the forefront, redefining the seamless PICKUP experience by enabling customers to order through convenient self-service kiosks in-store or via the PICKUP COFFEE App, where they can also earn points and unlock perks through the PICKUP Club.
One of the innovations introduced by PICKUP PRIME is its lineup of exclusive beverages and delectable bites. These PRIME exclusives at Vertis North will be refreshed every few months as part of the new PICKUP experience, ensuring there’s always something exciting on the menu.
For its initial rollout, PRIME Exclusive Creations put a unique twist on coffee favorites, featuring flavors like orange in the Americano Orange Sunrise. Sea salt also highlights indulgent variations such as Sea Salt Biscoff Latte, Tiramisu Latte, Apple Pie Crumble Milk, and Golden Buttercream Latte. Here’s another treat: PICKUP COFFEE’s signature Kape Kastila is now swirled with creamy espresso soft serve. Customers can also enjoy Kape Kastila, Americano Affogato Swirls, and other Sundae Swirl flavors like Caramel Biscoff, Matcha Oreo, and more.
To complement these specialty beverages, PICKUP COFFEE partnered with self-taught baker Ricardo Guninto’s 5G Coffee House, which is known for its high-quality hand-crafted pastries. PICKUP PRIME in Vertis North offers delectable bites such as Classic Croissant, Pain Au Chocolat, Dulce Ensaymada Croissant Roll, and Ham and Cheese Croissant, as well as Classic Choco and Oatmeal Cookies.
Customers can now feel the PICKUP at PICKUP PRIME Ayala Malls Vertis North and enjoy 25% off all orders made through the PICKUP App (with a minimum spend of PHP 300) from August 30 to September 12.
