Doha, 11 February 2026 — Wardah Brings Values-Driven Leadership and Ethical Beauty to the Global Stage

ParagonCorp’s Wardah, Southeast Asia’s leading beauty brand and Indonesia’s pioneer in halal beauty, showcased its commitment to ethical business and women’s leadership at the Jadal Women’s Research Dialogue, an international forum organized by the Al Mujadilah Center and Mosque for Women. The event convened Muslim academics, researchers, and practitioners from across the globe to discuss contemporary issues shaping the lives and leadership of Muslim women.

Wardah contributed two distinguished speakers to the dialogue: Retno Marsudi, former Indonesian Minister of Foreign Affairs (2014–2024), and Dr. Sari Chairunnisa, Sp.D.V.E., FINSDV, Deputy CEO and Chief R&D Officer of ParagonCorp. They joined a panel with Haya Al Ghanim (Qatar), Anita Ahmed (Malaysia), and Shariah Nelly Francis (Malaysia) to explore ethical leadership, values, and purposeful business practices.

Dr. Sohaira Siddiqui, Executive Director of Al Mujadilah, highlighted the unique purpose of the dialogue: “Jadal was thoughtfully curated to merge academic research with practical community insights, creating a space where scholars and practitioners can exchange knowledge to empower Muslim women worldwide.”

Halal Beauty as Ethical Leadership

Wardah underscored that ethical business and women’s leadership are inseparable from the principles of halal, which guide every step from sourcing and formulation to product claims and the entire value chain. “Halal is an ethical principle that shapes the way we work. It’s not just a business, it’s a form of stewardship and our responsibility as human beings,” said Dr. Sari Chairunnisa.

Through its Ethical Business Ecosystem as a Living Value, Wardah ensures that halal principles are embedded across innovation, operations, and societal contributions. This includes selecting high-quality ingredients, maintaining a cruelty-free supply chain, employing advanced technology for product quality, practicing transparency, and committing to circular economy initiatives and community development.

Purpose-Driven Leadership

Retno Marsudi emphasized the moral foundation of women’s leadership: “A leader needs a moral compass to navigate daily decisions, especially amid global uncertainty. Integrity and values must guide leadership to ensure commitment to the public interest, including vulnerable groups.”

Wardah also shared insights from a study on Indonesian Muslim women, highlighting how modernity, beauty, and faith intersect. Findings reveal that young Muslim women increasingly view beauty as purposeful self-expression, encompassing independence, productivity, grace, courage, and social contribution. In this perspective, beauty reflects both physical and spiritual integrity, empowering women to make meaningful societal impacts.

Beauty Moves You

Wardah’s participation in the Jadal Women’s Research Dialogue reinforces its mission to inspire Muslim women globally to grow, lead, and positively influence their communities. “Beauty is most meaningful when it inspires women to create positive impact. As a Purposeful Beauty Tech Company, ParagonCorp is grounded in values, ethics, and social responsibility—principles that Wardah brings to the global conversation,” said Dr. Sari Chairunnisa.

Through its global engagement, Wardah affirms that beauty is not only meant to be seen—it is lived through purpose, responsibility, and meaningful contribution, embodying the spirit of Wardah Beauty Moves You: Because Every Step Matters for a Purposeful Movement.