Jakarta, 22 January 2026 — Celebrating four decades of redefining beauty, PT Paragon Technology and Innovation (ParagonCorp) launched Beauty Science Tech (BST) 2026, showcasing its vision as a Purposeful Beauty Tech Company. Held at City Hall, Pondok Indah Mall 3, Jakarta, the event emphasized the brand’s commitment to global standards in beauty through science, technology, and meaningful impact.
Under the theme “Beauty Rewired: Where Science, Technology, and Soul Transform Life,” BST 2026 highlighted ParagonCorp’s achievements, including eleven C&T Allē Awards 2025. The company demonstrated its holistic approach to beauty, combining scientific research, AI-powered consumer solutions, and ethical innovation to meet diverse global needs.
Visitors experienced ParagonCorp’s AI-driven technologies, including personalized skincare and body analysis tools, offering a glimpse into a future where beauty solutions are precise, personal, and responsible. “Innovation is not just about technology—it’s about addressing real consumer needs,” said Dr. Sari Chairunnisa, Deputy CEO & Chief R&D Officer.
BST 2026 also featured interactive zones such as the Hall of Purpose, Sphere of Beauty Tech, Collective Space, Beauty Beyond Stage, and Future Store, highlighting ParagonCorp’s future vision, global collaborations, and technology-driven retail concepts.
Industry leaders including Retno Marsudi, Davide Pennino, and Bhavna Rawlley shared insights on responsible AI use, science-based innovation, and meaningful global impact. The event also strengthened ParagonCorp’s collaboration with Shopee, supporting a Hyper Brand Day campaign to make its products more accessible and relevant to consumers.
Through BST 2026, ParagonCorp reaffirmed its mission: to create innovations that not only advance technology but also empower people, build trust, and drive sustainable impact—from Indonesia to the world.
