Original Penguin is celebrating its 70th anniversary with a capsule collection that combines vintage charm with contemporary cool. The collection reimagines classic silhouettes for men who value heritage, self-expression, and standout style. Founded in 1955 as a golf shirt brand worn by Hollywood icons, Original Penguin has evolved into a global lifestyle label, focusing on original, confident, and subtly playful clothes. The capsules are a tribute to the brand’s iconic mid-century roots.
Today, Original Penguin celebrates seven decades of Pete the Penguin and iconic American style through a curated lineup of nostalgic designs pulled from the brand’s archives. The 70th Anniversary Collection pays tribute to the Original Penguin polo—worn from golf courses to music stages and street corners—now reimagined for today’s confident, style-forward man with updated fabrics, fresh colorways, and contemporary tailoring.
The launch also coincides with the debut of a refreshed Pete the Penguin logo, signaling a stylish new chapter for the brand while keeping its beloved icon front and center.
To bring the celebration closer to Filipino fans, an ‘Original Penguin 70s Lounge’ pop-up will be launched at the brand’s store in SM Mall of Asia, a retro space inspired by the brand’s archives. From July 23 to 27, 2025, the lounge will showcase the new collection alongside Original Penguin legacy moments, inviting a new generation to experience Pete the Penguin’s charm.
“Original Penguin has always stood for more than just clothes. It’s about personality and heritage,” said Cheryl Lee, Co-Founder and CEO of Anthem, the exclusive distributor of Original Penguin in the Philippines. “This anniversary is our way of honoring that story while continuing to evolve for the Filipino market.”
The 70th Anniversary Collection will be available in all Original Penguin stores starting July 18, 2025. Visit the online site www.anthem.com.ph and follow @originalpenguinph on Instagram and Facebook and @anthemgroupph on Instagram, Facebook, TikTok, and YouTube for more information and updates.
