For decades, MILO® Philippines and the Philippine Sports Commission (PSC) have stood side by side in supporting the journeys of Filipino athletes. On April 14, 2026, the two institutions reaffirmed this shared mission through a landmark partnership aimed at strengthening athlete support systems and building a more inclusive sports culture across the country.

The renewed collaboration aligns with the PSC’s “Grassroots to Gold, Gold to Greatness” campaign, which emphasizes that sporting excellence begins early and is sustained through consistent support. The signing ceremony, held at the Nestlé Hub in Rockwell, was attended by PSC Chairman John Patrick “Pato” Gregorio, Veronica “Caron” Cruz, Senior Vice President of MILO® Philippines and Business Executive Officer at Nestlé Philippines, and Carlo Sampan, Head of MILO® Sports.

Also present were Nestlé Philippines Senior Vice President and Head of Corporate Affairs Jose Uy III, along with PSC Commissioners Walter Francis K. Torres, Olivia “Bong” Coo, and Edward Hayco—highlighting the collective effort needed to foster a sustainable sports ecosystem for the next generation of Filipino athletes.

Nurturing Champions in Life

At the heart of the renewed partnership is a shared focus on expanding grassroots reach and ensuring inclusivity across the archipelago. Through platforms such as MILO® Active Pilipinas, Batang Pinoy, Women in Sports, and various community-based sports programs, the collaboration seeks to provide every Filipino child—regardless of background—the opportunity to discover and develop their potential.

“At MILO, our purpose is to build champions in sport and in life,” said Cruz. “Developing sport, especially at the grassroots, cannot be done by one institution alone. It takes committed partnerships that bring together a shared purpose and a long-term view of impact. We are inspired by the PSC’s direction and are honored to stand with them.”

A Sustainable Legacy of Sport

This vision builds on MILO® Philippines’ long-standing efforts to champion active lifestyles nationwide. Earlier this year, the brand celebrated the 50th year of the MILO Marathon, a milestone that reflects its enduring role in grassroots sports development.

“At MILO®, we believe in a holistic approach to sports development—one that goes beyond physical training to include values formation, proper nutrition, and access to meaningful opportunities,” said Carlo Sampan, Head of MILO® Sports. “This partnership with the PSC allows us to further strengthen that commitment by creating a more complete support system for young athletes, from grassroots to elite levels.”

Through its #MyMILOStory campaign, the brand continues to celebrate generations of inspiring journeys—from a child’s first sports clinic to a national athlete’s podium finish—showcasing how sports build confidence, discipline, and values long before medals are won.

As Chairman Gregorio emphasized, “There is no elite athlete if there is no grassroots development. We thank MILO® for being a partner in this transformation.”

Direct Impact on Athlete Welfare and Infrastructure

A key component of the renewed partnership is the introduction of a “direct-impact” model for infrastructure development. Under this approach, MILO® will directly fund and manage specific projects designed to improve the daily realities of national athletes, ensuring they have the right environment to sustain elite performance.

“We want focused results that are easy to remember and execute: athlete welfare,” said Gregorio. “That means looking at what they eat, what they wear, and where they sleep. By directly supporting projects like our dining facilities, MILO® helps us deliver immediate benefits. When a prominent partner signs on, it gives credibility to our vision of a transformed PSC.”

One of the first major projects under this initiative is the comprehensive upgrade of the Rizal Memorial Sports Complex (RMSC) Dining Hall and Kitchen. The facility will be renovated to provide a world-class environment for nutrition and recovery, creating a stronger foundation for the next generation of Filipino sporting legends.

Building the Future of Philippine Sports

At every level of sport, the partnership between MILO® Philippines and the Philippine Sports Commission remains rooted in one belief: every Filipino athlete deserves the support, space, and opportunity to succeed.

By strengthening grassroots development, improving athlete welfare, and investing in long-term infrastructure, MILO® and the PSC continue to shape a future where more Filipino champions can rise—from their very first step to the podium.

For more information, visit the official MILO® Philippines website at www.milo.com.ph.