Michael Kors has unveiled its Pre-Fall 2025 campaign, featuring models Jordan Daniels, Luna Bijl, and Karmel Segui. The campaign, shot at Fouquet’s New York hotel in Tribeca, focuses on self-care and indulgence, highlighting the brand’s offerings such as spa treatments, private movie theater experiences, room service, and pre-dinner cocktails. The campaign is part of the brand’s Hotel Stories series.
For Pre-Fall 2025, the brand reimagines its core designs through a modern, unequivocally chic lens. Bold, saturated colors from crimson to deep mulberry stand out against classic neutrals, snake print adds intrigue, and menswear-inspired tailoring offers laid-back polish. On the handbag front, hand-woven and embossed finishes pack textural punches. At the same time, our high-shine bag charms lend a personalized finish to seasonless stars, including the glamorous new Romee satchel.
The Pre-Fall 2025 campaign also marks the reintroduction of the MK2000 logo motif, which debuted in Michael Kors’ Fall 2000 Collection. The geometry of the MK2000 design has the timeless chic of a herringbone pattern, rendered in a luxurious jacquard for this season.
“I am excited to return my first logo motif,” says designer Michael Kors. “The original inspiration came from doodling on my loose-leaf binder in high school. I drew a repetitive MK motif that I dreamt would someday be a dream and a reality. To see the MK2000 reimagined 25 years later, for a new generation of customers, puts the spotlight on the quality, design, and timelessness that are so important to me as a designer.”
