Melissa ushers in the Fall/Winter 2025 season with Futura, a campaign that inspires everyone to imagine, dream, and shape what lies ahead. Crafted from Melflex®, the brand’s signature soft, flexible PVC, the collection is vegan, playful, and designed to redefine everyday style. From festive dressing to gifting staples that transcend trends, Futura offers a fresh take on modern footwear.
At the heart of the collection are standout jelly shoes that showcase Melissa’s inventive spirit. The Melissa Futura features a daring, utilitarian design with a translucent platform sole and signature Mel Bubble technology. Best-selling classics are refreshed: the Melissa Harper ballet flat comes in transparent brown and clear blue with soft foam insoles, while the Melissa Pulse adds height and attitude with its chunky silhouette. Metallic finishes elevate the Melissa Possession Magic, and the Melissa Layla kitten heel delivers minimalist style with all-day comfort.
Beloved designs are reimagined with subtle twists. The Melissa Anastasia mule now works seamlessly from office to everyday, while the Melissa Free Fuzzy Platform features a feminine bow accent. Melissa Beta evolves into laced flats with metallic holiday-ready options. Accessories complete the lineup, from the transparent Melissa Cargo Bag to the Harper Bag and versatile Heartbeat Pocket for essentials.
Little ones are not left out. Mini Melissa styles, including the Hip Ballerina Baby and Soft Ballerina, combine playful details with cushioned comfort. Ultragirl Fly III Baby and Fly Sandal III feature whimsical butterfly appliqués, while the Dreamy Uni Bag brings unicorn magic to tiny treasures.
Melissa also welcomes the Hello Kitty & Friends collaboration to the Philippines in December 2025, merging Sanrio charm with Melissa’s signature comfort and creativity across footwear, bags, and cutesy charms.
This holiday season, step into a future-forward celebration with Melissa’s bubblegum-scented, trend-defying creations designed to elevate festive wardrobes and inspire gift-giving.
