Serta and Rustan’s marked World Sleep Day 2026 with the launch of the Naturel Collection, a premium mattress line that combines sustainability, cooling technology, and refined design.
The collection’s centerpiece is Serta’s Biocrystal Technology, engineered to help ease daily stress, paired with Ice Gel Memory Foam for a cool, pressure-relieving sleep surface. Complementing the mattress line is a new range of Serta Printed Tencel Bed Linens, available in four prints — Autumn, Breeze, Bloom, and Spring — made from 100% Tencel fiber with a 210 thread count. Tencel is valued for its breathability, softness, and sustainable production.
The launch was celebrated at an intimate gathering attended by Ruffa Gutierrez, Inigo Pascual, and Crystalle Belo, among other lifestyle personalities and wellness advocates.
To mark the launch, Rustan’s is offering 35% off Naturel mattresses from March 13 to 31, 2026. FSP Members earn 5x FSP Points on Naturel mattress purchases within the same period.
The Naturel Collection and Tencel Bed Linens are available at Rustan’s stores nationwide.
