In a digital world where nearly 54% of Filipino internet users turn to social media to discover brands and products, authenticity has never mattered more. Recognizing this shift, Julie’s, the country’s beloved neighborhood bakeshop, is once again giving aspiring creators a platform to shine through the Breadcaster Search 2.0.
Following last year’s successful debut, this year’s search aims to uncover new voices who can creatively share their love for Julie’s — from the aroma of freshly baked bread to the warmth it brings to every Filipino home. The competition offers participants the chance to become official brand ambassadors and win ₱100,000 each, plus the kind of exposure that could jumpstart a content creation career.
Joining is easy: like and follow Julie’s on Facebook and TikTok, then post a 30- to 60-second TikTok video featuring any Julie’s product using the hashtag #JuliesBreadcasterSearch2. For better chances, participants can also upload their entries on Facebook and Instagram Reels. Entries are accepted until November 7, 2025.
“Whether you’re just starting out or rediscovering your passion, we want to see how your personal brand complements ours,” said Joan Optina, Senior Marketing Manager of Julie’s. “Our goal is to not only serve freshly baked content, but to embrace a community of unique, creative voices.”
Last year’s winners, Mark Cedrick Capareda and Jerrico Lopez, have since collaborated with Julie’s on various campaigns — proof of the brand’s ongoing commitment to nurture emerging talent.
With Breadcaster Search 2.0, Julie’s isn’t just baking bread — it’s baking opportunities, one creative story at a time.
