K-pop star showcases the brand’s latest “Prep Made Current” collection
Tommy Hilfiger welcomed guests into its Summer 2026 world with the opening of a seasonal pop-up at Lotte Avenuel Jamsil in Seoul, South Korea, featuring a special appearance by brand ambassador and K-pop star Jang Won Young.
The immersive experience highlighted the brand’s “Prep Made Current” concept, presenting a modern take on classic American prep through a wardrobe designed for summer vacations and warm-weather dressing.
At the heart of the Summer 2026 Collection is the 1985 Polo Shirt, one of Tommy Hilfiger’s signature pieces inspired by Ivy League style and the brand’s sporting heritage. Reimagined with updated fits and vibrant colorways, the polo anchors a collection of lightweight fabrics, refined silhouettes, and versatile essentials for the season.
The pop-up also reflected Tommy Hilfiger’s longstanding nautical influences. Designed with wooden decking, canvas details, and maritime-inspired elements in the brand’s signature red, white, and blue palette, the space captured the relaxed feel of coastal living while offering visitors interactive experiences centered on personalization and self-expression.
The opening day featured a VIP photocall attended by members of the Tommy Hilfiger family, including Jang Won Young, style icon Shiho, and musician Tarzzan, all dressed in looks from the Summer 2026 collection.
Tommy Hilfiger continues to build on its signature blend of classic American style and contemporary fashion through seasonal collections that reinterpret preppy staples for today’s consumers.
In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc. (SSI) and is available in select boutiques nationwide as well as through online retail platforms.
