IAM Worldwide, the fastest-growing direct-selling company, is launching IAM Live, a concert and event production company. Their debut event, IAM K-POP, will take place on March 29, 2025, at the SMART Araneta Coliseum. The festival will feature IRENE, RIIZE, and HORI7ON, with the company aiming to bring the electrifying experience of K-pop to Filipino fans. IAM Worldwide believes this intimate, high-energy celebration will provide fans with a sense of unity and excitement that defines the genre.
“For us, being part of it as a fan is like living the dream of what K-pop has always been about—community, passion, and excitement,” shares IAM Worldwide.
The IAM K-POP festival’s lineup promises an unforgettable night, featuring IRENE & SEULGI the first sub-unit of Red Velvet formed by SM Entertainment in 2020. Known for their hit singles “Naughty” and “Monster”, IRENE and SEULGI will deliver a powerful performance, showcasing both their solo tracks and sub-unit classics. IRENE, Red Velvet’s leader and main rapper, made waves in 2024 with her solo debut Like A Flower, while SEULGI, the group’s main dancer, made her solo debut in 2022 with 28 Reasons.
RIIZE, which made their debut in 2023, are known for their songs “Talk Saxy”, “Boom Boom Bass”, and “Get A Guitar” which were massive hits in their home country and abroad. In their 2 years in the K-pop industry, the group quickly became a fan favorite, earning recognition from major award shows such as the MAMA Awards, Melon Music Awards, and Seoul Music Awards. Their infectious, upbeat music and viral choreography have made them a sensation both in South Korea and internationally.
Rounding out the incredible lineup is HORI7ON, a seven-member group formed through ABS-CBN’s Dream Maker reality show. In July 2023, HORI7ON made their debut under South Korean agency MLD Entertainment, with their debut album Friend-SHIP receiving rave reviews.
With such an exceptional lineup, the IAM K-POP festival is set to be a landmark event for K-pop and P-pop fans alike. Be sure to mark your calendars for March 29, 2025, at the SMART Araneta Coliseum.
Get ready for an unforgettable experience as tickets for IAM K-POP will be available on February 16 at all Ticketnet outlets nationwide. For more details, visit www.ticketnet.com.ph.
Don’t miss this chance to secure your spot for the ultimate K-POP event!
For more concert updates, check out IAM Live’s Facebook: @iamlive, and X: @_iamlive.
