Herbalife Ltd. (NYSE: HLF), a premier health and wellness company, community, and platform, today announced that global sports icon Cristiano Ronaldo has acquired a 10% equity interest in HBL Pro2col Software, LLC, an indirect wholly owned subsidiary of Herbalife that holds the Pro2col technology.
Ronaldo invested $7.5 million, along with a commitment to provide services and sponsorship rights to Pro2col Software. The investment highlights his long-standing commitment to health and nutrition and signals confidence in the future of personalized, data-driven wellness solutions.
Pro2col is Herbalife’s next-generation digital health and wellness operating system, designed to drive daily engagement, sustainable behavior change, and measurable results through a structured, data-informed approach. The platform uses individual data to create personalized wellness plans that integrate daily habits and smart nutrition tracking.
At its core is Pro2Score, a proprietary wellness scoring system that tracks progress across key health metrics to provide clarity, motivation, and actionable insights. Pro2col also equips Herbalife distributors with enhanced digital tools to improve customer engagement and support, helping scale personalized nutrition worldwide.
Herbalife and Ronaldo have maintained a global partnership since 2013, including the launch of Herbalife24 CR7 Drive, a sports drink developed to support performance and recovery for athletes of all levels.
“Cristiano has been a valued partner for more than a decade, and his decision to take an ownership stake in Pro2col marks an important milestone in our relationship,” said Stephan Gratziani, Chief Executive Officer of Herbalife. “His investment reflects a shared belief in the power of nutrition, data, AI, and personalized insights to drive better health outcomes.”
Ronaldo added, “After more than a decade together, our relationship is built on trust and shared ambition. Investing in Pro2col felt like a natural evolution — beyond representing Herbalife, this is about helping shape a platform that can truly change how people engage with their health and wellness.”
Pro2col supports Herbalife’s long-term strategy to evolve into a more connected, data-driven health and wellness platform, integrating products, community, AI, and digital capabilities. The company has initiated a phased beta rollout in the U.S., Canada, and Puerto Rico, with plans to expand into select EMEA markets in 2026.
For more information, visit www.herbalife.com.
