Gap is back with its annual holiday campaign, Give Your Gift, celebrating the power of sharing our unique gifts to bring people closer together. Building on last year’s momentum, the campaign weaves music, style, and connection into a festive story, showcasing Gap’s holiday collection through soulful, multi-generational storytelling.
The campaign film, directed by Bethany Vargas and photographed by Bjorn Iooss, the duo behind Gap’s Better in Denim campaign, features a reimagined version of Miley Cyrus’ “The Climb”. Vocalist Sienna Spiro, a 20-year-old London-based singer-songwriter, is joined by a choir spanning ages 8 to 72, transforming a nostalgic favorite into a message of collective strength and connection.
“This campaign extends our platform of uplifting creators and connecting with audiences through music and authentic, multi-generational stories that inspire self-belief,” said Fabiola Torres, Chief Marketing Officer of Gap brand. “Give Your Gift embodies our marketing strategy: creativity anchored in product, powered by culture, and designed for social connection.”
Gap’s holiday collection brings comfort and style together. The brand’s CashSoft knit, a machine-washable staple since its debut two years ago, returns in new silhouettes and textures, offering the same cashmere-soft, plush feel for everyday luxe. Gap’s heritage fleece and upgraded hoodies add cozy sophistication, perfect for gifting—or self-gifting.
Launching this November, Give Your Gift will roll out across Gap’s digital, social, and video channels, while stores are reimagined with intuitive, immersive holiday shopping experiences. Fans can shop online at gap.com.ph or visit stores at SM Mall of Asia, SM Megamall, Trinoma, Evia Lifestyle Center, Ayala Malls Manila Bay, Glorietta 4, Rustan’s Makati, Shangri-la Mall, Alabang Town Center, and Abreeza Ayala Malls Abreeza.
