Homegrown fine jewelry brand F&C Jewelry (F&C) ushered in the festive season with Brilliance & Yuletide Glow, an elegant afternoon soiree held at its special pop-up in SM Makati. The event brought together Manila’s style mavens and loyal patrons for a celebration of timeless elegance, craftsmanship, and modern design, as the brand unveiled its Holiday 2025 Collection.
The collection captures the radiance of the holidays through gold, diamonds, pearls, and colored gemstones, showcasing sculptural silhouettes and fluid, contemporary forms. From bold link necklaces and polished cuffs to modern drop earrings, each piece reflects F&C’s evolution — contemporary yet classic, refined yet radiant — designed to illuminate life’s most meaningful moments with everyday luxury.
Guests enjoyed a first look at the new pieces amid sparkling holiday décor and interactive content experiences, immersing themselves in F&C’s enduring artistry and festive spirit.
Founded in 1973 by Marcelino M. Florete, Jr. and Susan Caperonce-Florete in Iloilo City, F&C Jewelry has grown from a humble pawnshop into the country’s largest fine jewelry chain, with over 70 branches nationwide. Now spanning four generations, the brand remains a symbol of Filipino excellence and craftsmanship. Daughters Marissa and Marjorie, both graduates of the Gemological Institute of America (GIA), continue to drive its legacy forward — blending heritage with contemporary sensibilities for the modern Filipina.
As F&C celebrates over 50 years of brilliance, it continues to craft jewelry that embodies elegance, emotion, and Filipino artistry — a timeless gift that shines through every season.
Visit F&C Jewelry at all SM Stores and its flagship boutique in Ayala Malls Glorietta, or shop online at www.fncjewelry.com and www.shop.fncjewelry.com. Follow @fncjewelry on Instagram for the latest collections and promotions.
