By Dexter Francis De Vera

Global apparel retailer Uniqlo is proud to partner with Sweden’s top athletes in launching its Uniqlo+ LifeWear collection. Known as Uniqlo Team Sweden, 13 current and former athletes have collaborated with the apparel brand on a range of projects that underscore a shared dedication to quality, innovation, and sustainability, and to the pursuit of athletic perfection internationally.

Under an ‘Everyday Performance’ concept, Uniqlo+ is the fruit of joint innovation efforts with Uniqlo Team Sweden to support health and better living, maximizing comfort and performance in everything from working out to daily life on the go. Uniqlo+ was inspired by direct input and testing feedback from the 13 Swedish athletes, as well as other Uniqlo global brand ambassadors. Items in the new collection optimize comfort, even in sweltering summer conditions, so people everywhere can lead healthier, better lives.

201019 UNIQLO 03 411 GLOBAL Uniqlo introduces new performance line, Uniqlo+ Lifewear, in partnership with Sweden’s top athletes
201019 UNIQLO 01 ANTON FREDRIK 441 GLOBAL Uniqlo introduces new performance line, Uniqlo+ Lifewear, in partnership with Sweden’s top athletes

The new weather simulation chamber at the Basic Research Institute of Uniqlo Headquarters in Tokyo was the key factor in creating the Uniqlo+ collection. They verify the location and amount of sweating of the body during exercise through weather tests and functional experiments that can reproduce the temperature and humidity of midsummer. They improved breathability and moisture permeability for quality. New coloring such as blue, yellow, and light gray, which are the national flags of Sweden, has been applied so that it looks cool and light.

  • 21SS cutsewn 431217 43 340N569A A1 S CC Uniqlo introduces new performance line, Uniqlo+ Lifewear, in partnership with Sweden’s top athletes
  • 21SS cutsewn 431217 64 340N569A A1 S CC Uniqlo introduces new performance line, Uniqlo+ Lifewear, in partnership with Sweden’s top athletes
  • 21SS cutsewn 431226 64 340N572A A1 S R Uniqlo introduces new performance line, Uniqlo+ Lifewear, in partnership with Sweden’s top athletes
  • 21SS knit 431312 69 350H092A A1 S CC Uniqlo introduces new performance line, Uniqlo+ Lifewear, in partnership with Sweden’s top athletes
  • 21SS outer 431319 02 210H091A A1 S R Uniqlo introduces new performance line, Uniqlo+ Lifewear, in partnership with Sweden’s top athletes

Recycled polyester material made from recycled PET bottles and polyester fiber derived from biomass raw material, which is a renewable resource, is used as part of the material. The hoodie has a water-repellent finish which fluorine is not used for, and the knit has a knitting method that minimizes material loss. It has both functionality and sustainability.

Designed for maximum comfort and peak performance, Uniqlo+ is clothing with a plus—it’s added with technology and ease, plus a positive mindset. It’s about moving forward and going for it. Uniqlo+ LifeWear for active living drops on June 14 and will be available online and at Uniqlo Manila Global Flagship Store.

To know more, follow @UNIQLO.PH on Facebook, @uniqlophofficial on Instagram, @UNIQLOPH on Twitter, or visit https://www.uniqlo.com/feature/uniqloplus/21ss/ph/