Playful and bold, our favorite Italian house Gucci recently launched its new timepiece and jewelry campaign. Taking its inspiration straight out of the pages of magazines in the 60s and the peculiar fashion photography style of that era, the campaign is a lively energetic, and modern interpretation of vintage portraiture, comprising a striking series of close-ups of models whose playful hand gestures and strong poses foreground the jewelry and timepieces, which are the stars of each composition.

  • Gucci Watches Jewelry Adv 2021 SP 300dpi 02 Gucci launches 60s-inspired timepieces and jewelry campaign
  • Gucci Watches Jewelry Adv 2021 SP 300dpi 06 Gucci launches 60s-inspired timepieces and jewelry campaign
  • Gucci Watches Jewelry Adv 2021 SP 300dpi 04 Gucci launches 60s-inspired timepieces and jewelry campaign
  • Gucci Watches Jewelry Adv 2021 SP 300dpi 07 Gucci launches 60s-inspired timepieces and jewelry campaign
  • Gucci Watches Jewelry Adv 2021 SP 300dpi 03 Gucci launches 60s-inspired timepieces and jewelry campaign
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  • Gucci Watches Jewelry Adv 2021 SP 300dpi 01 Gucci launches 60s-inspired timepieces and jewelry campaign
  • Gucci Watches Jewelry Adv 2021 SP 300dpi 013 Gucci launches 60s-inspired timepieces and jewelry campaign
  • Gucci Watches Jewelry Adv 2021 SP 300dpi 05 Gucci launches 60s-inspired timepieces and jewelry campaign
  • Gucci Watches Jewelry Adv 2021 SP 300dpi 014 Gucci launches 60s-inspired timepieces and jewelry campaign
  • Gucci Watches Jewelry Adv 2021 SP 300dpi 08 Gucci launches 60s-inspired timepieces and jewelry campaign
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  • Gucci Watches Jewelry Adv 2021 SP 300dpi 09 Gucci launches 60s-inspired timepieces and jewelry campaign

Creatively directed by Alessandro Michele and lensed by photographer Angelo Pennetta; the campaign heroes seven images comprised of striking portraits and close-ups all remnants of vintage portraiture, featuring timepieces from Gucci’s Grip collection and the G-Timeless Automatic with a bee motif. Four Grip models feature one with a Bordeaux strap and yellow gold PVD case, one with a green strap and steel case, and two editions with a steel case and bracelet. Three G-Timeless watches display green, brown, and black stone dials decorated with the House’s famous bees. Also representing the G-Timeless line is a steel version with diamonds and a pink lacquered dial.

Additional shots from the new campaign focus on the house’s fine jewelry from the Gucci Flora and Interlocking G collections in yellow or white gold with diamonds and precious stones. The yellow gold Interlocking G-designed solitaire rings are embellished with amethyst, beryl, opal, topaz, and tourmaline while the Gucci Flora designs are crafted in white gold with diamonds. Also included in the collection is a diamond-encrusted version with a heart-shaped tanzanite centerpiece.

Gucci timepieces and fine jewelry are available at Greenbelt 4 and Shangri-La Plaza East Wing. To know more, like @ssilifeph on Instagram or visit www.ssilife.com.ph