The National Healthy Skin Mission (NHSM) by Cetaphil and Watsons aims to educate Filipinos on the various aspects of sensitive skin, including redness, irritation, rough texture, and post-inflammatory pigmentation. The campaign, which is in its sixth year, aims to understand better the complex factors contributing to sensitive skin, such as stress, pollution, lifestyle choices, and climate change. The campaign aims to provide a more comprehensive understanding of individuals’ challenges with sensitive skin.
This year’s theme, “There’s More To Your Sensitive Skin,” was chosen because Galderma, as Cetaphil’s parent company, noted that most Filipinos don’t know that sensitive skin is a skin condition, not a skin type. “The Philippines is number one in ranking in sensitive skin in Southeast Asia, and number six globally,” said Louie Roxas, General Manager at Galderma Philippines. “With this partnership with Watsons, our vision is for every Filipino to have healthy skin.”
“This partnership marks a significant milestone in providing top-notch dermatological skincare solutions and expert advice to Filipinos, to help them understand that the way to healing sensitive skin is more than just knowing you have sensitive skin. It’s also knowing how to improve your skin’s health,” said Frank Patricio, Controller, Skincare, Cosmetics & Fragrances – Beauty Business Unit for Watsons.
Headlining this year’s campaign is the launch of Cetaphil’s latest innovation: the Soothing & Comforting Range, specially developed to reduce redness instantly and provide up to 24 hours of skin barrier protection.
More than just a temporary solution, the new line addresses sensitivity at its core, thanks to Cetaphil’s Power Trio Blend:
- Centella Asiatica – a proven anti-inflammatory that calms and supports skin healing
- Allantoin – a gentle soothing agent that helps relieve discomfort
- Pentavitin – a potent hydrator that locks in moisture for long-term barrier protection
Its dual-action approach sets this range apart: it soothes visible redness and strengthens the skin barrier to prevent future flare-ups—an essential upgrade for those who’ve outgrown short-term fixes.
Anne Curtis, Cetaphil’s brand ambassador and the featured guest at the NHSM 2025 launch, brings both star power and relatability to the campaign.
“As someone always on the go, I’ve learned how stress, pollution, and even constant makeup can trigger sensitivity. It’s not just about products anymore—it’s about understanding what your skin needs,” Anne shares. When she became a mother, she noticed her skin changing. “After giving birth, I noticed I was more prone to hyperpigmentation. I didn’t know this meant I had sensitive skin too.” Her journey mirrors the campaign’s message: sensitivity is more profound than it appears and deserves expert-level care.
Launch attendees can expect exclusive product experiences, limited-time promos, personalized skin consultations, and first dibs on the new Soothing and Comforting Range —making this not just a launch, but a full-on movement toward healthier, firmer skin.
Whether you’re dealing with flare-ups, flakiness, or unexplained redness, Cetaphil’s message this year is clear: it’s time to look beyond the surface. According to Mark Sarmiento, Business Unit Head at Cetaphil, they noted that the Filipino skin care enthusiast has a misunderstanding about sensitive skin. “When the average person thinks they have sensitive skin, they assume that is the only problem. But our learnings from skin experts and Cetaphil Science are that there are different types of sensitive skin: sensitive skin that is redness-prone, hyperpigmentation-prone, or even for babies.”
With dermatologist-developed solutions and a deeper understanding of sensitive skin, Cetaphil is here to help you understand, treat, and protect it with targeted solutions, no matter what kind of sensitive skin..
For more information on Cetaphil and the National Healthy Skin Mission, follow @CetaphilPH on Instagram, Facebook, and TikTok. Cetaphil products are available at Watsons, SM Beauty, and Watsons online.
