The Japan National Tourism Organization (JNTO) Manila Office took center stage at the PTAA Travel & Tour Expo 2026, showcasing the country’s charm, regional treasures, and deepening ties with the Philippines during its spring and summer seasons. The event also marked a milestone in the 70th anniversary of Japan–Philippines diplomatic relations.

A Milestone Visit

The opening day highlighted the presence of Naobumi Yokota, Minister for Economic Affairs at the Embassy of Japan in the Philippines. In his keynote speech, Minister Yokota emphasized, “Tourism is not only about visiting places. It is about connecting people, cultures, and generations. Each journey creates understanding. Each visit builds trust. And each shared experience opens new possibilities for both our peoples.”

Japan’s Seasons in Focus

JNTO’s pavilion at the SMX Convention Center recreated Japan’s spring and summer landscapes, inspiring Filipino travelers with seasonal experiences:

  • Cherry blossoms in Kyoto and Fukuoka

  • Summer flower fields and festivals in Hokkaido

  • Highlighting lesser-known prefectures for off-the-beaten-path adventures

Staff were on hand to provide travel guides, maps, and personalized advice, ensuring visitors left inspired to explore Japan’s diverse regions.

Travel Partners and Experiences

Key airline partners All Nippon Airways (ANA) and Japan Airlines (JAL) offered special promotions for Filipino tourists. Co-exhibitors at the JNTO booth included:

  • Fukuoka Prefecture Tourism Association

  • Osaka/Kyoto/Nara Railway Trip in KANSAI

  • Japan Local Government Office

  • City of Sapporo

  • Premium Outlets Japan and Mitsui Outlet Park

  • Tokyu Snow Resort X Shibuya Style

Visitors had the opportunity to meet representatives, gather detailed travel information, and create personalized itineraries.

Celebrating 70 Years of Friendship

The Expo not only promoted tourism but also celebrated seven decades of Japan–Philippines relations. Minister Yokota invited Filipino travelers: “Japan warmly invites you, to explore, to discover, and to return again and again. Not only as visitors, but as partners in weaving our shared future together.”

What’s Next

JNTO Manila continues to engage Filipino travelers through cultural demonstrations, travel trivia, and expert talks on Japan’s hidden gems. Visitors are encouraged to stop by the JNTO hub at upcoming events to plan their own seasonal journeys across Japan.

For updates, follow JNTO Manila on Facebook: Visit Japan Philippines and Instagram: @VisitJapanPH.