This Women’s Month, Modess is reclaiming the phrase “babae kasi,” transforming a line often used to dismiss women into a powerful message of strength, resilience, and confidence. Rather than treating it as a limitation, the brand reframes it as a reminder that being a woman is a source of power and capability.
To bring this message into everyday life, Modess partnered with Grab Philippines from March 10 to April 9 to spotlight women drivers and Move It motorcycle riders working in a traditionally male-dominated space. Through the initiative, free sanitary pads were given to women passengers riding with women Grab drivers and Move It riders—making menstrual hygiene essentials more accessible on the road. The effort highlights a simple but meaningful message: protection, comfort, and confidence should always be within reach, wherever women go.
Building on this, Modess launched Confidence Convos in partnership with Cosmopolitan Philippines, running from March 19 to the end of the month. The video series features women thriving in unconventional fields such as aviation and mobility, sharing their journeys, challenges, and successes. Through these stories, the series reinforces a powerful truth: women are capable of excelling in any space they choose.
The campaign continued at BeautyCon on March 20, where Modess brought together women who are breaking barriers in their respective industries. The event centered on reclaiming confidence and redefining “babae kasi” as a statement of strength rather than a limitation. Speakers shared how they navigate challenges while continuing to push forward.
Actress Kaila Estrada emphasized the importance of owning one’s space, saying, “We don’t just belong in these spaces — we elevate them.” Astronaut candidate Kristine Jane Atienza shared how the phrase became motivation rather than a setback, driving her to push harder in a field where women are rarely seen. She also reflected on how her training—including working through “red days”—showed her that the body is capable of far more than society often suggests. Meanwhile, Girls Got Game co-managing directors Gybel Agregado and Kaye Martinez-Daly highlighted the importance of representation and resilience, encouraging women to show up consistently despite challenges.
Beyond Women’s Month, Modess continues its advocacy through its partnership with Girls Got Game, supporting programs that help young women build confidence, leadership, and resilience early in life. The initiative aims to empower girls before societal expectations can define their limits.
“‘Babae kasi’ has long been used as a limitation,” said Katee Tolabing, Senior Brand Manager of Modess. “This Women’s Month, we’re reclaiming it as a statement of strength—celebrating what it truly means to be a woman: showing up with confidence, moving freely, and owning every space with pride.”
Through these efforts, Modess continues to uplift women in everyday spaces, amplify their stories, and reinforce a clear message: confidence is not something to prove—it is something women already carry.
