Manila, Philippines, February 2, 2026 — As Filipinos set sharper financial goals for the year, the Philippine Digital Asset Exchange (PDAX) launches “Tara, Bonding Tayo!”, a conversation video series hosted by the “Philippines’ King of Talk,” Boy Abunda, that brings timely and relatable money discussions to everyday life.
The series opens honest conversations about wealth, finances, and real-world money decisions, showing how they shape relationships, self-worth, and family dynamics. It’s designed to connect with viewers not through jargon or numbers, but through relatable stories and practical insights.
“Wealth can mean many things—peace of mind, time, freedom, or legacy. Everyone deserves a shot at creating their own definition of wealth. You could do it alone, but you don’t have to. This is where real journeys meet real lessons,” Abunda shared.
Tara, Bonding Tayo! features a mix of familiar faces and practical perspectives:
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Sam YG, celebrity radio and TV host, talks about how investing in government bonds became his approach to steadier, more secure money management.
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Randell Tiongson, Director and registered advisor of the Registered Financial Planner Institute (RFPI), provides simple, actionable steps for building wealth, emphasizing that small, consistent actions often matter more than chasing big returns.
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Dianne Medina, celebrity mom, shares her financial challenges and the habits that helped her rebuild stability for her family.
The series reflects PDAX’s commitment to making investing and wealth-building accessible to Filipinos. PDAX, a Bangko Sentral ng Pilipinas–licensed virtual asset service provider, pioneered the tokenization of Philippine government bonds through Project Bayani, a landmark initiative projecting the Philippines’ tokenized-asset market to reach US$60 billion by 2030. This effort also digitized the Bureau of the Treasury’s Retail Treasury Bonds, making government-backed investments easier to access through digital platforms.
PDAX provides a range of investment options, including government bonds with low entry amounts, and PDAX Gold, allowing users to trade gold digitally in gram units for as low as ₱500 via the PDAX app.
“Tara, Bonding Tayo!” embodies PDAX’s belief that financial understanding begins with conversation. It speaks to a generation balancing care, ambition, and responsibility, and reminds viewers that talking about money can also be an act of connection.
Episodes of “Tara, Bonding Tayo!” are available on PDAX’s official YouTube channel: www.youtube.com/@PDAXPH.
