BOSS has unveiled its Spring/Summer 2026 campaign with a new cast built around the idea of breaking through — people who lead by example and turn self-belief into momentum.
Headlining the campaign are actors Meghann Fahy and Corey Mylchreest, two of the more compelling rising talents in prestige television. Fahy has built a strong following through HBO’s The White Lotus and Netflix’s Sirens and The Perfect Couple, with the 2025 thriller Drop adding to her growing film resume. Mylchreest broke out playing King George in Queen Charlotte: A Bridgerton Story and has since added the political thriller Hostage and romance My Oxford Year to his credits. Both have high-profile projects ahead.
Returning to the campaign is S.COUPS, leader of SEVENTEEN, who closed the BOSS runway at Milan Fashion Week during the Fall/Winter 2025 season. British model Sacha Quenby, known for her commanding runway presence, rounds out the four-person cast.
The campaign film places all four on an all-white set, each descending a gleaming staircase in looks from the new collection while sharing what it means to them to “become the next BOSS.”
The SS26 collection arrives in a palette of mauves, muted purples, warm whites, and earthy browns, spanning tailoring, summer-weight knitwear, outerwear, and athleisure. The standout accessory is the BOSS REVERS bag — a structured carryall with notched lapel-inspired detailing, available in two sizes and multiple leathers including dark camel, rust, and black.
