Jakarta, January 2026 — ParagonCorp returned with Beauty Science Tech 2026 (BST 2026), showcasing how science, technology, and purpose can transform beauty. Held at Pondok Indah Mall 3 from January 21–25, the event carried the theme: “Beauty Rewired: Where Science, Technology, and Soul Transform Life.”
With an overload of choices in today’s beauty market, ParagonCorp aims to help consumers make smarter, more personalized decisions. Leveraging over 20 million consumer data points and purposeful AI, the company’s innovations ensure products and routines are tailored to individual needs, maximizing results while minimizing risks.
BST 2026 invited visitors to explore five immersive zones:
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Sphere of Beauty Tech highlighted next-gen skincare, AI-driven makeup, and personalized color analysis. Experiences included Wardah DermaSkin Intelligence™, ChromaSync Colour Intelligence™, Make Over Face Archi/Tech™ 2.0, and Kahf Men’s Precision Decode™, blending data, bioscience, and AI for precision beauty solutions.
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Hall of Purpose showcased ParagonCorp’s sustainability commitments—from clean water access in East Nusa Tenggara to plastic circularity and forest protection in Kalimantan and Sumatra.
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Collective Space brought creators together, demonstrating how collaboration drives innovation across the beauty ecosystem.
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Beyond Stage offered forums on global industry challenges, connecting leaders, academics, and communities.
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Future Store presented a vision of retail driven by technology and immersive experiences.
“Beauty Rewired isn’t just about products—it’s about meaningful impact,” said Amalia Sarah Santi, EVP & Global Chief Business Officer. “Every innovation we develop delivers value for consumers, the planet, and future generations.”
Through BST 2026, ParagonCorp reaffirms its vision: beauty as a science, a technology, and a collective effort to create a sustainable, responsible, and personalized future.
