Swiss luxury brand BALLY has opened its newest boutique at Rustan’s Shangri-La in Manila, showcasing its heritage and contemporary vision. The 55-square-meter boutique, spanning 55 square meters, combines tradition with modern sophistication. The space features warm wood tones, signature wooden boiserie, cream beige walls, and sleek marble surfaces, showcasing BALLY’s commitment to quality, craftsmanship, and timeless elegance. The boutique’s location in Manila’s most distinguished shopping destination reflects the brand’s commitment to quality and craftsmanship.
The central seating area invites patrons to try on BALLY’s iconic footwear. Featuring clean wooden frames and plush velvet upholstery, the seating evokes a mid-century modern aesthetic with a contemporary edge. Glass display cases, accented with natural wood and metal, present an exquisite selection of leather goods and accessories, adding to the boutique’s polished ambiance.
Beyond its visual elegance, the boutique pays homage to BALLY’s commitment to sustainability. The extensive use of natural wood and the timeless appeal of marble and other organic materials reinforce the brand’s dedication to environmentally conscious craftsmanship.
Overall, pacing through the boutique feels like embarking on a journey that unfolds the story of transcendent artistry. Founded in 1851 by Carl Franz Bally in Schönenwerd, Switzerland, BALLY has built a 170-year legacy of unparalleled craftsmanship and innovation. Today, the brand continues to offer patrons an elevated shopping experience, inviting them to explore curated displays that showcase its signature offerings—shoes, bags, and accessories—all thoughtfully arranged to reflect the brand’s remarkable heritage.
In tandem with the store opening, BALLY presents its Spring/Summer 2025 collection, Counterpoint 3. A masterful exploration of contrasts, the collection juxtaposes delicate fabrics with sculptural tailoring—highlighted by petal-like folds, voluminous sleeves, and meticulously draped taffeta and silk gazar.
Footwear takes center stage with an anthology of styles that reinterpret BALLY’s rich archives. The Glendale, perched on a slim pedestal heel, and the elevated lace-up Scribe on a block heel exude sophistication. At the same time, brogued derbies, cut-out Mary Jane brogues, and T-strap sandals are adorned with edgy metalwork like bright saddlery studs and spikes, adding a playful edge. On the other hand, bags, including the oversized Beckett satchel and trapeze or bell-shaped doctor’s bags, punctuate the collection with vibrant Alpine hues and intricate topstitching, while engraved belt buckles and handbag straps modeled after antique hammered shoe horns, joining acorns, bells, and mushrooms, add a whimsical touch.
Over the decades, BALLY has remained steadfast in preserving its heritage while continuously evolving to meet the modern consumer’s desire for style and substance. Today, the luxury label continues to innovate with purpose. With the newly opened boutique at Rustan’s Shangri-La, BALLY furthers its mission among Manila’s growing community of discerning clients.
