AXE has introduced its Fine Fragrance Collection deo sticks and roll-ons, designed to fit seamlessly into Gen Z lifestyles. Inspired by luxury scents and crafted by world-renowned fragrance experts, these premium deo sticks and roll-ons offer up to 72-hour deo protection, making grooming more than just staying fresh; it’s about style, confidence, and self-expression, making them suitable for daily use.

The new formats come in two scents:

  • Blue Lavender – Smooth, versatile, and quietly confident. An icy blend of lavender with crisp freshness that adapts from day to night.
  • Aqua Bergamot – Bright, bold, and full of energy. A vibrant mix of zesty citrus and cool aquatic notes for a refreshing kick.

Already a fan favorite, Blue Lavender is now available as a body spray and in deo stick and roll-on, making it easier to layer into a whole routine.

With this launch, AXE brings fine fragrance quality into everyday routines — helping Gen Z guys lock in confidence, rack up aura points, and Layer Like a Legend.

For years, AXE has been helping guys smell fresh and feel confident. The brand makes it even easier with a simple two-step system that provides maximum impact with minimal effort.

Start strong with a deo stick or roll-on for your underarms. AXE’s new deodorant-antiperspirant stick doesn’t just perform — it smells premium, with a smooth glide and quick-dry formula. Finish legendary with the AXE Fine Fragrance Collection’s body spray in Blue Lavender or Aqua Bergamot.

Layering isn’t just about clothes anymore — it’s a trend Gen Z has embraced across fashion, music, and now fragrance. AXE’s 2-step system taps into this energy, giving guys an easy way to build a scent that feels richer, lasts longer, and adapts to every part of their day.

Layer Like a Legend with the new AXE deo sticks and roll-ons in Blue Lavender and Aqua Bergamot. Available for SRP Php165 for roll-on, Php265 for deo sticks, and Php315 for body spray at online stores and in all leading supermarkets, convenience stores, and drugstores nationwide.

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