Multimedia superstar Anne Curtis has officially been unveiled as the newest ambassador of EMFACE®, a revolutionary non-invasive facial treatment from BTL Aesthetics. The partnership was formally launched on June 2, 2026, during a special event held at Fairmont Makati, attended by leading aesthetic doctors, clinic partners, and beauty enthusiasts.
Known for seamlessly balancing her roles as a television host, actress, fashion icon, wife, and mother, Anne Curtis embodies the confidence and natural beauty that EMFACE® aims to promote.
A New Era in Non-Invasive Facial Rejuvenation
Developed by BTL Aesthetics, a global leader in medical and aesthetic technologies, EMFACE® combines patented HIFES™ (High-Intensity Facial Electrical Stimulation) and Synchronized Radiofrequency (RF) technology to simultaneously target facial muscles and skin.
Dubbed “the effortless lift,” the treatment is designed to tone and lift key facial areas—including the cheeks, jawline, chin, and forehead—in just 20 minutes per session. Unlike traditional cosmetic procedures, EMFACE® requires no needles, surgery, or downtime, allowing patients to immediately resume their daily activities.
Why Anne Curtis Chose EMFACE®
For Anne, the appeal of EMFACE® lies in its ability to enhance natural beauty while fitting effortlessly into a demanding schedule.
“This partnership is special for me because EMFACE® aligns with how I approach beauty—feeling confident, looking refreshed, and still looking like myself,” Anne shared. “I like how I can immediately go back to my day after the treatment. Having a treatment that I can do for just 20 minutes is a game-changer.”
The launch featured a sleek campaign video showcasing Anne’s naturally sculpted and radiant features, highlighting the lifting and rejuvenating effects of the treatment.
Experts Highlight the Benefits
During the event, leading dermatologists discussed the science behind EMFACE® and its broad appeal.
Dr. Jonathan Nevin Yu, a board-certified dermatologist, described the procedure as:
“A facial workout and skin treatment happening at the same time. It combines two technologies that target both the skin and facial muscles in one treatment.”
Meanwhile, dermatologist and dermatologic surgeon Dr. Lisa Mangubat emphasized its versatility:
“The treatment can be literally for everyone. It can be great for people in their 30s who want to stay ahead of aging, mature patients who want to help with age-related changes, and even those who have undergone rapid weight loss and need help toning their face.”
Supporting the Aesthetic Community
Beyond the ambassador announcement, the event also served as a platform for education and collaboration within the aesthetic industry. BTL Aesthetics Philippines recognized certified partner clinics offering EMFACE® and reaffirmed its commitment to supporting healthcare professionals through training and ongoing education.
“We believe leadership goes beyond bringing world-class technology,” said Ludovico Perez Jr., General Manager of BTL Aesthetics Philippines. “It’s also about standing behind our clinics through education, support, and helping them deliver excellent patient experiences.”
With Anne Curtis representing the brand, EMFACE® continues to position itself as a convenient and effective option for individuals seeking facial rejuvenation without invasive procedures. The treatment is currently available in more than 27 clinics nationwide, providing Filipinos access to advanced aesthetic technology focused on natural-looking results.
