Cebu, Philippines — 27 January 2025 — AirAsia MOVE, celebrated as Asia’s Best Travel Booking App, has been honored with the Best ASEAN Marketing & Promotional Program award at the 35th ASEANTA Awards for Excellence, held in the heart of Cebu City.
The accolade recognizes MOVE’s ‘Travel More for Less’ campaign, a bold initiative spanning Malaysia, Thailand, Indonesia, and the Philippines, aimed at inspiring travelers to explore ASEAN’s hidden gems beyond the usual hotspots.
Nadia Omer, CEO of AirAsia MOVE, shared, “Our campaign was built on the belief that ASEAN’s true beauty lies in its undiscovered corners. With nearly 80% of travelers visiting just 10% of global destinations, our mission is to rebalance the scales of tourism. By spotlighting hidden gems, we’re not only reshaping travel experiences but also supporting local communities and enabling deeper connections with the region.”
At the heart of the campaign was community storytelling, bringing together content creators, tourism boards, and hotel partners to craft authentic narratives. Innovative offerings such as the ASEAN Explorer Pass subscription, SNAP! Flight + Hotel bundles, in-app chat groups, and the Discover ASEAN platform helped fuel year-round travel and cultivate vibrant communities of explorers.
A defining strength of MOVE lies in its on-the-ground presence across ASEAN, with dedicated teams in Malaysia, Thailand, Indonesia, and the Philippines. This regional network ensures campaigns are not just cohesive across markets but also deeply locally relevant, culturally grounded, and impactful for communities.
The award reflects MOVE’s vision to create a digital travel ecosystem for ASEAN travelers, blending technology, storytelling, and regional connectivity to transform the way people discover their own backyard.
