JISOO reunites with Tommy Hilfiger for Fall 2026, stepping inside New York’s iconic The Plaza Hotel for a campaign celebrating individuality, confidence, and the enduring appeal of Classic American Cool. The BLACKPINK star brings her signature style to the brand’s latest collection, set against the hotel’s elegant interiors and sweeping Manhattan views.

The campaign, titled Only in New York, captures intimate moments across rooftop terraces and refined lounges, reflecting the city’s distinctive mix of heritage, culture, and modern self-expression. For Hilfiger, The Plaza provides a fitting backdrop for a story shaped by the personalities who continue to define New York’s cultural landscape.

“The Plaza has always been a place where the biggest names in culture come together,” Hilfiger said, noting how JISOO brings a fresh perspective to the brand’s American classics.

Classic American Style With A Modern Twist

The Fall 2026 collection continues Tommy Hilfiger’s vision of “Prep Made Current,” reinterpreting classic American wardrobe staples through richer textures, refined craftsmanship, and seasonal layering.

Among the standout looks, JISOO pairs a pleated heather skirt with a burgundy wool-and-leather varsity jacket over a crisp white button-down, giving the brand’s signature collegiate style a feminine edge. Another ensemble combines a softly padded cable-knit down jacket with a heritage varsity check scarf, pleated skirt, and tubular knee boots.

For a more understated look, a camel jacket is layered over an ivory cable-knit polo and caramel skirt, finished with white leather loafers. Together, the outfits highlight the collection’s balance of timeless preppy details and contemporary styling.

“My journey with Tommy began in New York, so returning for this campaign felt incredibly special,” JISOO shared, describing her time with Hilfiger at The Plaza as both meaningful and familiar.

A Continuing Partnership Rooted In New York

A TOMMY HILFIGER Global Ambassador since 2024, JISOO has built a continuing relationship with the brand through campaigns and runway appearances. Her journey began with a New York-themed story aboard an open-top bus, followed by the Spring 2025 runway show aboard the decommissioned Staten Island Ferry, a Spring 2025 womenswear campaign, and Fall 2025’s The Hilfiger Racing Club.

For Fall 2026, she joins fellow Brand Ambassador Travis Kelce, Gigi Hadid, Peggy Gou, Frances Tiafoe, and Carmelo Anthony, alongside Tommy and Dee Hilfiger, as part of the wider Only in New York campaign.

The Fall 2026 collection will be available throughout the season at tommy.com, TOMMY HILFIGER stores worldwide, and select wholesale partners. Fans can follow the campaign through @TommyHilfiger and #TommyHilfiger.