Italian denim label Shaft makes its Philippine debut, bringing decades of heritage, refined craftsmanship, and contemporary design to the local fashion scene. Now available exclusively at Rustan’s Makati, Shangri-La, and online at rustans.com, the brand offers a premium approach to everyday denim through distinctive washes, considered fits, and meticulous detailing.
Founded in Montpellier in 1968, Shaft has built its identity around the art of premium denim. Now in its third generation, the brand continues to champion Made in Italy craftsmanship, combining traditional tailoring expertise with ongoing research and innovation. Each piece reflects its pursuit of the perfect fit, with carefully developed washes and thoughtful construction designed to balance style, comfort, and lasting quality.
Luxury Denim With A Conscious Approach
Shaft brings together high-end design and a more considered approach to production. Its Italian manufacturing reflects the brand’s commitment to quality craftsmanship alongside evolving sustainability practices, creating denim intended to remain relevant beyond seasonal trends.
For Spring/Summer 2026, the brand introduces “Denim Beyond Time,” a collection inspired by the sophisticated glamour of Las Brisas Acapulco during the 1950s and 1960s. The collection reinterprets the era’s effortless appeal through a contemporary lens, blending vintage-inspired elegance with modern silhouettes.
New fits and exclusive washes sit alongside tailored jackets and Arch trousers, expanding the collection’s take on Italian denim. The season also introduces linen denim and new silhouettes crafted from Shaft’s signature Japan Denim, bringing together distinctive textures, structure, and ease.
With its combination of heritage, innovation, and contemporary styling, Shaft offers a fresh perspective on premium denim for those who value considered design and enduring craftsmanship.
