HONOR Philippines is taking a creative approach to the upcoming launch of the HONOR 600S, partnering with Studio Viva for an entertainment-driven campaign that brings technology into the world of drama and storytelling.
The collaboration introduces “The CEO’s New Jowa,” a new drama reel starring Guji Lorenzana and Krissha Viaje. Premiering on October 1, 2026, the series coincides with the official Philippine launch of the HONOR 600S, blending romance and drama with a natural showcase of the smartphone’s imaging capabilities.
When Storytelling Meets Smartphone Innovation
Throughout the drama reel, select scenes were captured using the HONOR 600S, allowing viewers to experience the device’s imaging capabilities within the story rather than through a traditional product-focused presentation. The approach places the smartphone within an entertainment format designed to resonate with audiences who enjoy both digital content and creative storytelling.
The partnership highlights HONOR Philippines’ efforts to connect with young professionals, content creators, and digitally engaged consumers through campaigns that bring together technology, entertainment, and creativity.
“We’re excited to partner with Studio Viva to introduce the HONOR 600S in a fresh and engaging way,” said Stephen Cheng, Vice President of HONOR Philippines. “Through The CEO’s New Jowa, we’re giving audiences an entertaining story while giving them a glimpse of the HONOR 600S and what it can bring to their own creative experience.”
Catch The Premiere
Fans can watch The CEO’s New Jowa beginning October 1, 2026, on HONOR Philippines’ social media pages, alongside the official launch of the HONOR 600S. Details on pricing, availability, and launch offers will be announced soon.
The HONOR 600S grand launch can also be viewed online through the official launch stream.
For more information, visit the official “https://www.honor.com/ph/” and follow HONOR Philippines on its social media channels for product announcements, launch updates, and exclusive offers.
