Globe is expanding the meaning of connectivity with the latest edition of The Blueprint, bringing together new technologies, partnerships, and customer experiences designed to add greater convenience, value, and personalization to everyday life.
Building on its first two Blueprint events this year, Globe is shifting the conversation from simply staying connected to getting more from that connection. The latest initiatives focus on easier access to services, more relevant offers, added rewards, and experiences tailored to customers’ interests.
“Connectivity means different things at different moments for every customer,” said KD Dizon, Globe Chief Marketing Officer. She added that the company aims to better understand these moments and strengthen the systems and applications customers rely on.
Among the highlights is the return of 917 GDay 2026, Globe’s annual customer celebration, which promises more rewards and surprises. The company also introduced Globe Circle, a program recognizing customers who use Globe for both mobile and home connectivity, with added benefits and experiences across their relationship with the brand.
Globe also unveiled new partnerships and offers spanning digital entertainment, fitness, AI, roaming, and home internet. Customers can access experiences involving ReelShort, Strava, and Meta AI, while updated roaming and home internet offers provide greater flexibility.
Sustainability also takes the spotlight through Green GSM, an all-electric ride-hailing initiative using VinFast electric vehicles, giving customers a greener mobility option while supporting the transition to electric transportation.
Meanwhile, TM’s 25th anniversary will bring rewards and community activities nationwide through TeaM Fair caravans, leading to the TeaM Fair Concert on September 12 featuring Dionela and SB19.
Through these initiatives, Globe continues to position connectivity as more than access—turning it into personalized value, rewards, experiences, and services that fit more naturally into customers’ everyday lives.
