With eye health concerns often going unnoticed until they affect daily life, George Optical is launching its “Don’t Lose Sight” campaign this August in celebration of Sight Saving Month. The month-long initiative encourages Filipinos to prioritize their vision through education, regular eye checks, early detection, and timely professional care.

The campaign highlights common concerns such as childhood myopia, screen-related eye strain, dry eyes, blurred vision, and other conditions that may develop gradually. Through its message that vision should never be taken for granted, George Optical hopes to make eye health a more regular part of everyday wellness.

As part of the campaign, the brand is rolling out its “Thank Your Eyes” Digital Campaign, inviting customers to share what they are most grateful to see. Selected stories will be featured on George Optical’s social media channels.

The optical provider is also highlighting its free basic eye checkups at participating stores and Eyecare 360, a more comprehensive eye health assessment. Meanwhile, its weekly Eye Health Lecture Series on YouTube, featuring Dr. Eileen Caubalejo, provides accessible information on eye care and warning signs that may require professional attention.

The campaign also puts a spotlight on keratoconus, a progressive condition involving thinning and outward bulging of the cornea. Possible signs include frequent prescription changes, light sensitivity, halos or glare, and distorted or double vision. Free Keratoconus Awareness Screenings will be available every Wednesday from 6 p.m. onwards at George Optical branches in SM Megamall and SM Lanang Premier, by appointment.

Customers can also access the Perfect Pair Powered by ZEISS package starting at ₱2,490, which includes frames, ZEISS lenses, and an eye checkup. Installment payment options are available through participating credit cards, while senior citizens and PWDs may receive a 20% discount, subject to applicable terms.

Through “Don’t Lose Sight,” George Optical continues its commitment to making professional, reliable, and affordable eye care more accessible to Filipino communities.

Don’t wait until you lose sight. Get your eyes checked, because George cares.