Watsons is marking its 185th anniversary with the launch of Watsons Evergreen, a new global brand asset developed in partnership with the Pantone Color Institute™, the world’s leading authority on colour.
As the flagship health and beauty brand of AS Watson, Watsons collaborated with Pantone to give its iconic blue-green identity a more defined and consistent expression across its international markets. The partnership brings together Watsons’ long-standing heritage with Pantone’s expertise in colour to create a visual symbol representing the brand’s past, present, and future.
A Colour That Brings Watsons to Life
Watsons Evergreen is a vibrant blue-green hue designed to represent everyday vitality, care, and reassurance—qualities that reflect Watsons’ purpose of helping customers LOOK GOOD, DO GOOD, FEEL GREAT every day.
While the colour has long been recognizable across Watsons touchpoints, the new initiative gives it a stronger role as a shared visual language connecting the brand’s markets worldwide.
Watsons Evergreen can be seen across the brand’s logo, store designs, merchandising displays, digital platforms, and Own Brand products. As part of the anniversary celebration, the Watsons Evergreen campaign will roll out across 16 markets spanning Asia, Europe, and the Middle East.
The campaign will feature customer and community activations alongside a curated selection of products, further highlighting Watsons’ relationship with the communities it serves.
185 Years of Trusted Care
At the heart of Watsons Evergreen is the idea that Watsons has remained a trusted presence in customers’ everyday lives for generations.
For 185 years, Watsons has supported customers through their health needs, beauty routines, and wellbeing journeys, both in stores and online. The new colour represents that enduring relationship, symbolizing consistency, trust, vitality, and care in a constantly changing world.
“For 185 years, Watsons has helped customers feel healthier, happier and more confident in their daily lives. Watsons Evergreen captures that role in a simple yet powerful way,” said Jared DeGuzman, Customer Director of Watsons International. “By partnering with Pantone, we’ve transformed our iconic brand colour into a global symbol of vitality, care and wellbeing that will connect customers across every Watsons market.”
Laurie Pressman, Vice President of the Pantone Color Institute™, said Watsons Evergreen reflects the brand’s ability to maintain its heritage while continuing to evolve.
“Watsons Evergreen captures the essence of a brand that has stood the test of time while continuing to grow and evolve. It is a colour that speaks of vitality and longevity, and of a deep, lasting connection to the customers and communities Watsons has served for generations,” Pressman said.
As Watsons celebrates 185 years, Watsons Evergreen serves as more than a refreshed brand colour. It represents the company’s enduring heritage while looking toward the future, bringing together generations of customers and markets through one distinctive visual identity.