Nespresso has unveiled its latest global campaign featuring cultural icon and new Global Brand Ambassador Dua Lipa, marking a new chapter for the premium coffee brand as it celebrates four decades of innovation and exceptional coffee experiences.
Built around the theme “Every Nespresso Coffee Opens a New World,” the campaign highlights the idea that every cup is an invitation to explore new flavors, cultures, and moments. Through immersive visuals, viewers are taken on a journey inspired by coffee, creativity, and discovery.
As the face of the campaign, Dua Lipa embodies Nespresso’s spirit of curiosity and adventure. In a playful nod to the brand’s heritage, she reimagines fellow ambassador George Clooney’s iconic “What else?” catchphrase, encouraging coffee lovers to embrace new experiences. Clooney also makes a brief appearance in the campaign, paying tribute to Nespresso’s longstanding identity.
The campaign follows Dua Lipa through different coffee moments around the world—from enjoying a Melozio mug in New York and an Altissio espresso in Italy to sipping a Double Espresso Chiaro iced latte poolside and ending the day with a French Lavender & Vanilla Decaf recipe.
Alongside the campaign, Nespresso introduces the Vertuo Up, its latest coffee machine designed for modern coffee enthusiasts. The new machine features enhanced connectivity, a rapid three-second heat-up time, and a dedicated Coffee Creation button that delivers richer extractions for milk-based, plant-based, and over-ice beverages.
Powered by Centrifusion™ Technology, Vertuo Up automatically recognizes each capsule and adjusts brewing parameters to extract its unique flavor profile while producing Nespresso’s signature crema. The machine also features a newly engineered lever inspired by the brand’s signature brewing ritual and offers access to more than 50 coffee varieties.
The launch also marks the debut of Nespresso’s refreshed brand identity, developed with creative agency Leo Constellation. The updated visual direction combines refined design with playful creativity, featuring a bespoke typeface and a more expressive aesthetic that reflects the evolving tastes of today’s coffee lovers.
According to Nespresso, the refreshed identity also embraces a more adventurous approach to coffee through bold recipes, emerging flavor trends, and unexpected pairings, encouraging consumers to discover new possibilities in every cup.
The Vertuo Up and Nespresso’s full range of coffees are available through nespresso.ph, the Nespresso mobile app, boutiques at Power Plant Mall, Robinsons Magnolia, One Bonifacio High Street, TriNoma, Podium, Mitsukoshi BGC, SM Mall of Asia, and Ayala Center Cebu, as well as pop-up stores in Glorietta 3, Greenbelt 5, Alabang Town Center, Greenhills Mall, Shangri-La Plaza, SM North EDSA, and SM Seaside Cebu.