Gap welcomes Summer 2026 with the launch of its exclusive FIFA Classics Collection, a football-inspired capsule designed and creatively directed by longtime Gap collaborator Ouigi Theodore, founder of The Brooklyn Circus.
Blending heritage style with the passion of football fandom, the collection highlights the sport’s unique ability to connect people across cultures, celebrating football as a global language of identity, community, and belonging.
“Ouigi Theodore is a true collaborator and a culture shifter who understands that fashion is most powerful when it tells a story,” said Mark Breitbard, President and CEO of Gap. “This collection bridges the gap between heritage style and the electric energy of football fandom and offers fans a way to express their passion with both soul and originality.”
A Tribute to the Global Game
Created with football supporters around the world in mind, the FIFA Classics Collection captures the spirit of the sport through a range of apparel that pays homage to some of the world’s most beloved national teams.
The collection features jerseys and graphic tees for both adults and kids, representing football powerhouses including the United States, Mexico, Argentina, Spain, France, England, and Brazil.
Designed to resonate with fans across generations, the pieces combine classic athletic influences with contemporary streetwear sensibilities, offering a fresh way for supporters to showcase their love for the game.
Celebrating the “Global Village”
The launch also underscores Gap’s ongoing commitment to connecting fashion and culture through meaningful storytelling.
Creative direction for the campaign was led by Theodore, while photography was handled by acclaimed photographer Ackime Snow. Together, they brought to life Theodore’s vision of a “global village”—a celebration of football’s ability to unite people from different backgrounds through a shared passion.
The campaign features a diverse cast representing various cultures and communities, proudly wearing the colors of their favorite teams while expressing their own unique style and heritage.
More than a fashion collection, the campaign reflects football’s role as a powerful cultural force that transcends borders and brings people together.
Available in the Philippines
The FIFA Classics Collection is now available online through Gap Philippines and in select Gap stores, including SM Megamall and SM Mall of Asia.
With its blend of sport, style, and cultural storytelling, the collection offers football fans a new way to celebrate the teams, traditions, and communities that make the beautiful game a truly global phenomenon.
