Partnership introduces Jollibee-exclusive MLBB Battle Emote and upcoming activations that connect gameplay with real-world experiences
Mobile Legends: Bang Bang (MLBB), the flagship game title of MOONTON Games, and Jollibee, the Philippines’ largest fast-food chain, have officially announced their first-ever collaboration—bringing together two spaces deeply embedded in everyday Filipino life: gaming and dining.
The partnership begins with the launch of a Jollibee-exclusive MLBB Battle Emote, rolling out today. Inspired by Jollibee’s signature joy and expressiveness, the emote gives players a simple yet meaningful way to bring a beloved Filipino brand into the game and celebrate familiar moments of fun and connection while playing.
As MLBB marks its 10th year, the collaboration reflects how the game has grown alongside its community in the Philippines. What started as a competitive mobile title has evolved into a shared space where Filipinos connect, unwind, and spend time together—whether online or in person.
Building on this shared experience, the partnership will also introduce a series of exciting activations that bridge gameplay with real-world participation. Fans can look forward to exclusive prizes, surprises, and upcoming campaign reveals designed to create stronger connections between gaming and everyday life.
Together, these initiatives create a seamless experience where moments that usually happen separately—like playing a match or sharing a meal—begin to overlap.
Over the years, MLBB has grown beyond being just a mobile game to become part of everyday Filipino culture. For many players, it serves as a space to bond with friends, express themselves, and create shared experiences. Integrating familiar Filipino brands like Jollibee strengthens that connection, making gameplay feel even more personal and culturally relevant.
Kevin Acuña, Head of Game Publishing Business Development and Partnership, Philippines, at MOONTON Games, shared the significance of the collaboration:
“We feel a deep, personal connection to Jollibee’s warmth and spirit, an icon that sparks smiles, family hugs, and the comfort of home, whether you’re in Manila or thousands of miles away. Jollibee’s celebration of togetherness mirrors what we strive for in Mobile Legends: Bang Bang—moments of joy, friendship, and fierce pride shared across living rooms.”
He added, “We pour our hearts into crafting thrilling experiences that bring generations and neighborhoods together, and partnering with Jollibee lets us amplify that Pinoy pride to the world: a taste of home on every table, and Filipino MLBB gamers.”
For Jollibee, the partnership represents a new way of engaging with its audience during the moments that matter most—whether at the dining table, on their phones, or in the middle of a match.
“This is the first time Jollibee is entering the game,” said Dorothy Ching, Vice President for Marketing of Jollibee Philippines. “Through our partnership with Mobile Legends: Bang Bang, Jollibee is now present in the gaming space where players already spend their time, adding more moments of joy, connection, and celebration while they play.”
As the campaign unfolds, MLBB and Jollibee aim to deliver a connected experience that goes beyond a single touchpoint—bringing together entertainment, community, and brand interaction in a way that is meaningful, memorable, and scalable.
More details about the collaboration will be revealed soon through MLBB’s official channels on Facebook, Instagram, TikTok, X, and YouTube.
Players can download Mobile Legends: Bang Bang via the App Store and Google Play Store.
